How Do You Define Your Target Market?

1. Look at your current customer base.
2. Check out your competition.
3. Analyze your product/service.
4. Choose specific demographics to target.
5. Consider the psychographics of your target.
6. Evaluate your decision.
7. Additional resources.

What is an example of target market?

A target market is the segment of consumers most likely to want or need a business’s products or services. This group of people is a subset of the business’s total market. … For example, a

children’s toy

may have boys ages 9–11 as the target market and the boys’ parents as the target audience.

How do I write my target market?

Write a target market statement that focuses

on the most important audience characteristics you

‘ve identified in your research. Your statement should include: Demographic information about your target market, such as gender and age. Geographic location of your target market.

What are the 4 types of target market?

Demographic, psychographic, behavioral and geographic segmentation

are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.

How would you describe your target market example?

A target market is

the segment of consumers most likely to want or need a business’s products or services

. This group of people is a subset of the business’s total market. … For example, a children’s toy may have boys ages 9–11 as the target market and the boys’ parents as the target audience.

Who are my target customers?

Your target audience refers to

the specific group of consumers most likely to want your product or service

, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

Who is your target client?

Your target customer is

the person you’ve identified as most likely to purchase your products

, according to Entrepreneur.com. This is a much more segmented portion of your target market, as you’ve identified certain aspects of this individual.

Who is your target market in beauty products?

Hence, from a generic point of view, a typical cosmetics business dealing in make-up items and other skincare products will primarily have

women, aged 18 and above

as its target market.

What are the 3 target market strategies?

The three activities of a successful targeting strategy that allows you to accomplish this are

segmentation, targeting and positioning

, typically referred to as STP.

What is another word for target market?

What is target market and its types?

The four main types of market segmentation are:

Demographic segmentation: age, gender, education, marital status, race, religion

, etc. Psychographic segmentation: values, beliefs, interests, personality, lifestyle, etc. Behavioral segmentation: purchasing or spending habits, user status, brand interactions, etc.

How do you target customers?

1. Analyze Your Customer Base and Carry Out Client Interviews. …
2. Conduct Market Research and Identify Industry Trends. …
3. Analyze Competitors. …
4. Create Personas. …
5. Define Who Your Target Audience Isn’t. …
6. Continuously Revise. …
7. Use Google Analytics.

What are the 4 types of customers?

• Price buyers. These customers want to buy products and services only at the lowest possible price. …
• Relationship buyers. …
• Value buyers. …
• Poker player buyers.

What are the 3 types of audiences?

Three categories of audience are the

“lay” audience, the “managerial” audience, and the “experts

.” The “lay” audience has no special or expert knowledge.

What are the three types of customers?

• Cheap customers. The first one is the cheap customers. These type of customers buy based on price. …
• Educated customers. These customers buy based on value. These people are educated about the things they buy. …
• Driven customers. These people buy based on emotions.