The Estée Lauder Cos. Inc. on Tuesday closed a deal for a majority stake in Deciem, the parent company of The Ordinary.
Lauder now owns 76 percent of Deciem
.
What is The Ordinary owned by?
Deciem
is The Ordinary’s parent company, and Estée Lauder is acquiring the totality of the company which includes 5 other brands besides The Ordinary.
Who manufactures The Ordinary?
In just seven years
DECIEM
– the parent company to skincare brand The Ordinary – has flourished within the beauty industry.
What happened to the owner of The Ordinary?
The founder of skincare brand
Deciem has died
, the company said in a statement on Monday. Brandon Truaxe, 40, was behind the creation of the company best known for cult skincare line The Ordinary. … His death comes not long after he was removed from his role at the company after months of erratic online behaviour.
Who owns The Ordinary skincare?
The future looks even brighter for cult skincare beauty brands The Ordinary and NIOD, part of
Deciem Inc.
—following Estée Lauder’s $1 billion purchase for majority stake in the Canadian-based, multi-brand company. Estée Lauder Companies Inc.
Why did Sephora stop selling the ordinary?
Deciem never made it to Ulta, though, and in early June, it was announced suddenly that the brand would no longer be sold at Sephora
due to “a change in direction” from Deciem
, according to a spokesperson for the retail giant. …
Is the ordinary closing?
Deciem, the skincare company which has brought us much-loved brands such as The Ordinary, Niod and Abnomaly, is
closing down
. Founder Brandon Truaxe last night announced that he would be closing down the entire business.
Is The Ordinary safe?
The Ordinary uses synthetically derived ingredients in many of their products, which doesn’t make the ingredient inherently bad. …
Synthetic ingredients can be safe
, as long as they are non-toxic and part of a “clean” formula.
Why is The Ordinary popular?
Due to
its cruelty-free quality ingredients and promising results
, The Ordinary has been able to gain a loyal customer base from customers around the globe. After five years of developing and perfecting its formulas, the DECIEM-helmed label has now become the world’s most popular skincare brand.
What should my skincare routine be The Ordinary?
- Morning. Your morning skincare routine should be all about prepping and protecting your skin for the day ahead.
- Cleanser. Cleansing should always be the first step in your routine. …
- Hydration serum. …
- Eye serum. …
- Antioxidant serum.
- Moisturiser. …
- SPF. …
- Evening.
What iS the number 1 skincare brand?
Rodan + Fields
Named the #1 Skincare Brand in the U.S. and North America in 2017.
Is Deciem the ordinary legit?
Deciem, the self-proclaimed
Abnormal Company
, is a cosmetics brand that sells a variety of skincare products, while also producing their own. They work with companies such as The Ordinary, HIF, and NIOD.
Is the ordinary good for your skin?
The Ordinary Ascorbyl Glucoside Solution 12%
It’s effective for evening out skin tone
, but probably won’t help much with collagen synthesis. That said, it is highly stable—even in a lightweight, water-based solution (like this). This would suit any skin type, especially acne-prone skin.
How did Deciem owner died?
Lawyers for the estate of the late Deciem cosmetics mogul Brandon Truaxe, who died
after falling 26 floors from his
Toronto condo in January after an erratic year that saw him forced out of the company he built into an international phenomenon, are rushing to court in America over a luxury jet he paid for but never …
What does Deciem stand for?
He got around it by launching a brand called Inhibitif, whose products prevented hair regrowth, a supplement drink brand called Fountain, and an anti-aging hand care brand called Hand Chemistry, all under the umbrella of a company called Deciem (tagline: “
The Abnormal Beauty Company
”).
What The Ordinary product does Kim Kardashian use?
But you don’t have to be a celeb to use Kim’s go-to anti-ageing product;
The Ordinary Granactive Retinoid Emulsion 2%
is $17.90.
