How Do I Prepare For The Marketing Management Exam?

by | Last updated on January 24, 2024

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  1. Read the Questions. Make sure you read the questions carefully, especially if there is a case study involved or a small preamble. …
  2. Plan Your Answers. …
  3. Use the Space Wisely.

How do I prepare for my monthly exam?

  1. Give yourself enough time to study. via GIPHY. …
  2. Organize your study space. via GIPHY. …
  3. Use flow charts and diagrams. via GIPHY. …
  4. Practice on old exams. via GIPHY. …
  5. Explain your answers to others. via GIPHY. …
  6. Organize study groups with friends. via GIPHY. …
  7. Take regular breaks. via GIPHY. …
  8. Snack on brain food.

What are the questions for marketing?

  • Who is our ideal customer? …
  • How can we best reach customers matching that profile? …
  • How can we best add value to that customer's life, career or company? …
  • How can we articulate that value to the customer in 15 words or less?

What do you mean by marketing management?

Marketing is

a process of controlling the marketing aspects

, setting the goals of a company, organizing the plans step by step, taking decisions for the firm, and executing them to get the maximum turn over by meeting the consumers' demands.

How do I prepare for an exam successfully?

  1. Have a positive attitude. …
  2. Begin early and space out your studying. …
  3. Have specific goals for each study session. …
  4. Organize your study materials before you start the session. …
  5. Create your own study materials. …
  6. Use Technology. …
  7. Take advantage of Campus Resources. …
  8. Eat Healthy.

What is the 4 C's in marketing?

The 4Cs for marketing communications:

Clarity; Credibility; Consistency and Competitiveness

. What is it? The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book ‘Foundations of Marketing' (2009).

What are the 7 principles of marketing?

It's called the seven Ps of marketing and includes

product, price, promotion, place, people, process, and physical evidence

.

What is the best time to study?

Although new discoveries prove that timing may not be everything, it is important if you want to create and perform at your best consistently. That said, science has indicated that learning is most effective

between 10 am to 2 pm and from 4 pm to 10 pm

, when the brain is in an acquisition mode.

What should I do 1 hour before an exam?

  1. Use your moments wisely. The few minutes before you switch off the light is a fantastic time for memorisation. …
  2. Eat a great meal. …
  3. Laugh. …
  4. Make sure you wake up. …
  5. Know when to stop. …
  6. Use the space. …
  7. Don't drink too much. …
  8. Do what works for you.

What are the 4 types of marketing?

There are four types of marketing communication, including

advertising, public relations, and sales promotions

. Being the most powerful device of marketing communication, advertising offers an extended reach to audience and high frequency of message delivery.

What is the difference between management and marketing?

Marketing relates directly to consumers, while management does not involve customer interaction. 3.

Marketing activities are planned by management

, and their execution is monitored through managerial functions.

What are the types of marketing management?

  • Paid advertising. This includes multiple approaches for marketing. …
  • Cause marketing. Cause marketing links the services and products of a company to a social cause or issue. …
  • Relationship marketing. …
  • Undercover marketing. …
  • Word of mouth. …
  • Internet marketing. …
  • Transactional marketing. …
  • Diversity marketing.

What are the 2 C's of marketing?

Two C'S of Marketing –

Customers and Competitors

.

What are the 4 P's and 4 C's of marketing?

4 Ps 4 Cs Product Consumer wants and needs Price Cost Place Convenience Promotion Communication

Which is the best promotion tool in any type of marketing?

1. ‘Promotion' and ‘Marketing Communications' are interchangeable terms. 2.

Advertising

is generally a better promotional tool than sales promotion when it comes to closing a sale.

Rachel Ostrander
Author
Rachel Ostrander
Rachel is a career coach and HR consultant with over 5 years of experience working with job seekers and employers. She holds a degree in human resources management and has worked with leading companies such as Google and Amazon. Rachel is passionate about helping people find fulfilling careers and providing practical advice for navigating the job market.