Quantitative research
is an unstructured, exploratory research methodology based on small samples, which provides insight and understanding of the problem setting.
What is unstructured exploratory research methodology?
an unstructured, exploratory research methodology
based on small samples that provides insights and understanding of the problem setting
. a research methodology that seeks to quantity the data and typically applies some form of statistical analysis.
What is the best methodology for exploratory research?
Unstructured interviews
are the most popular primary data collection method with exploratory studies.
Is exploratory research unstructured?
Exploratory research is
unstructured
, informal research that is undertaken to gain background information about the general nature of the research problem. It is usually conducted when the researcher does not know much about the problem and needs additional information or desires new or more recent information.
What type of research is small relatively indirect and unstructured?
Qualitative research techniques
are relatively indirect and unstructured measurement approaches, limited only by the marketing researcher’s creativity, that permit a range of responses. Qualitative research does have its drawbacks. The samples are often very small, and results may not generalize to broader populations.
What are the 4 types of research design?
There are four main types of Quantitative research:
Descriptive, Correlational, Causal-Comparative/Quasi-Experimental, and Experimental Research
. attempts to establish cause- effect relationships among the variables. These types of design are very similar to true experiments, but with some key differences.
What are the disadvantages of exploratory research?
The main disadvantage of exploratory research is
that they provide qualitative data
. Interpretation of such information can be judgmental and biased. Most of the times, exploratory research involves a smaller sample, hence the results cannot be accurately interpreted for a generalized population.
What is the main purpose of exploratory research?
The goal of exploratory research is
to formulate problems, clarify con- cepts, and form hypotheses
. Exploration can begin with a literature search, a focus group discussion, or case studies.
What are the types of exploratory research?
- secondary research – such as reviewing available literature and/or data.
- informal qualitative approaches, such as discussions with consumers, employees, management or competitors.
- formal qualitative research through in-depth interviews, focus groups, projective methods, case studies or pilot studies.
What are the features of exploratory research?
- Exploratory research is inexpensive, interactive, unrestricted, and open-ended in nature.
- It is an unstructured type of research.
- No pre-research is conducted to support exploratory research and even there is no prior information available on the problem from the past research.
What are the 3 gathering techniques?
- Questionnaires, surveys and checklists. …
- Personal interviews. …
- Documentation review. …
- Observation. …
- Focus group. …
- Case Studies.
What phase of market research is usually the most expensive?
Creating a brand presence
: This is the longest, most tedious and oftentimes, most expensive stage of marketing but it’s also the most important.
Which two are characteristics of a dichotomous question on a questionnaire?
The dichotomous question is a question that can have two possible answers. Dichotomous questions are usually used in a survey that asks for
a Yes/No, True/False, Fair/Unfair or Agree/Disagree answers
. They are used for a clear distinction of qualities, experiences, or respondent’s opinions.
What are the 5 types of research design?
- Descriptive research design. …
- Correlational research design. …
- Experimental research design. …
- Diagnostic research design. …
- Explanatory research design.
What are the 9 types of research design?
- General Structure and Writing Style.
- Action Research Design.
- Case Study Design.
- Causal Design.
- Cohort Design.
- Cross-Sectional Design.
- Descriptive Design.
- Experimental Design.
What are the major types of research design?
There are three main types of designs for research:
Data collection, measurement, and analysis
.
