Social media offers a way to provide great customer service around the clock. Social media can be a great customer service tool. By handling customer complaints and concerns on social media, you’ll show
other customers
how dedicated you are to keeping them satisfied.
Social media customer service is
offering support through social channels
, like Facebook and Twitter. It lets businesses meet customers where they are and quickly answer questions. … That alone makes social media customer service invaluable because it’s another channel for near-instant chat.
Social media has really changed customer service behavior in recent years. The
days of telephone, fax, letters and email are gone
and social media is becoming more prominent when it comes to offering customer support and services. According to Invespcro, more than 80% of customers use social media to engage brands.
The use of social media plays a significant role in customer service. The mutual benefits of
easy brand accessibility via Twitter, Facebook, YouTube
, and others allow easy customer contact and engaging social interaction, providing brand building and widescale contact through multiple channels.
Social Media has completely changed the face of customer service and the way consumers interact with a brand
. … Companies have nowadays started focusing on omnichannel customer service to serve their clients and potential customers on their preferred channels, hence driving effective customer engagement.
How can I improve online customer service?
- Ask for feedback. …
- Offer options. …
- Be clear. …
- Invest in quality site search. …
- Provide valuable follow-up. …
- Offer free shipping. …
- Improve customer interactions. …
- Follow up after the problem has been solved.
- Responding quickly is key. …
- Be transparent. …
- Know which social media posts should be resolved in public or private. …
- Respond to all social media feedback, questions and comments. …
- If possible, use a person’s first name and don’t sound too scripted. …
- Always respond positively.
- You reach large audiences. …
- You have a direct connection with your audience. …
- You can create organic content. …
- You have access to paid advertising services. …
- You build your brand. …
- You drive traffic to your website. …
- You can evaluate your performance.
Social media allows
businesses to build more meaningful relationships and get to know future consumers better
. A business can build a fan base and receive feedback from their target audience. It can create new avenues of traffic that lead people to their products and solidify their identity to the consumer.
Sales people use social media to
provide value to prospects by answering open-ended questions, responding to comments and by sharing content throughout the buying process
– from awareness to consideration, until a prospect is ready to buy. Social selling is the new sales model or sales 2.0.
Social media allows businesses to
communicate directly with their customers
and tailor their content, products and services accordingly. Social media also provides a great way to entice new traffic to a particular business’s platform through targeted content, hashtags and well-timed posts.
What are 3 important qualities of customer service?
Essentially, the 3 important qualities of customer service center around three “p”s:
professionalism, patience, and a “people-first” attitude
. Although customer service varies from customer to customer, as long as you’re following these guidelines, you’re on the right track.
How can we improve poor customer service?
- Practice active listening. …
- Learn to empathize with your customers. …
- Use positive language. …
- Improve your technical skills. …
- Know your products and services. …
- Look for common ground. …
- Communicate clearly. …
- Be solutions-focused.
What is online customer service?
Online customer service is the
process of answering customer questions digitally using tools
such as email, social media, live chat, and messaging apps.
What is social media customer service? Social media customer service is
offering support through social channels
, like Facebook and Twitter. It lets businesses meet customers where they are and quickly answer questions. … Social media sites have evolved to be more than marketing and advertising platforms.
- Build authentic customer relationships in a timely fashion. …
- Use hashtags strategically. …
- Focus on creating a customer advocate base. …
- Be responsive. …
- Be available. …
- Take public conversations private. …
- Set up a separate handle for customer service support.