Deciem, the skincare company which has brought us much-loved brands such as The Ordinary, Niod and Abnomaly,
is closing down
. Founder Brandon Truaxe last night announced that he would be closing down the entire business.
Is The Ordinary being discontinued?
Deciem, the skincare company which has brought us much-loved brands such as The Ordinary, Niod and Abnomaly,
is closing down
. Founder Brandon Truaxe last night announced that he would be closing down the entire business.
Why is The Ordinary Cancelled?
The brand has since closed all of its stores
Skincare brand Deciem has temporarily shut down after its founder made the shock announcement on social media,
citing “major criminal activity.”
Who owns The Ordinary skincare now?
The Estée Lauder Cos. Inc.
has agreed to buy a majority stake in Deciem, the parent company of popular skin care brand The Ordinary, at a $2.2 billion valuation.
Why did Sephora stop selling The Ordinary?
Deciem never made it to Ulta, though, and in early June, it was announced suddenly that the brand would no longer be sold at Sephora
due to “a change in direction” from Deciem
, according to a spokesperson for the retail giant. …
Is The Ordinary Made in China?
All of The Ordinary’s products are owned by DECIEM, but for some products the raw materials are imported from another country and bottled and packed in DECIEM Canada. … In the future, these products will state clearly where the raw material was sourced from in this manner – [Made in where] / Bottled in Canada.
Is The Ordinary owned by Estee Lauder?
Estée Lauder Officially Owns a Majority Stake
in Deciem, The Ordinary – WWD.
Why is ordinary so cheap?
Instead of adding fillers, they prefer to put higher concentrations of active ingredients. This is a major reason why The Ordinary is
able to keep their prices down
. They also keep their marketing budget lower than most competitors, which allows them to sell their products for less money.
What happened to the owner of The Ordinary?
His death took place early on morning,
20 January 2019
, reportedly after falling from his Toronto apartment in the Distillery District. A spokesperson for Estée Lauder Companies stated: “Brandon Truaxe was a true genius, and we are incredibly saddened by the news of his passing.
Is The Ordinary good for your skin?
The Ordinary
Ethylated Ascorbic Acid 15% Solution brightens the skin tone
. Contains 15 percent ethyl ascorbic acid, a vitamin C derivative. This study found that as little as two percent brightened skin and improved radiance after one month of twice-daily application.
How much did Estee Lauder pay for Deciem?
The Estee Lauder Cos Inc. has struck a deal to buy Canadian skincare company Deciem Beauty Group Inc. at a valuation of
US $2.2 billion
. The agreement will see Estee Lauder purchase the Toronto-based company behind the popular skin care brand The Ordinary in two phases.
Is Sylic acid good for acne?
It’s well-known for reducing acne by exfoliating the skin and keeping pores clear. You can find salicylic acid in a variety of over-the-counter (OTC) products. It’s also available in prescription-strength formulas. Salicylic acid
works best for mild acne (blackheads and whiteheads)
.
Does squalane oil really work?
It does penetrate pores and improve skin at the cellular level, but it doesn’t feel heavy on the skin. According to research , squalane has
anti-inflammatory properties
that can reduce redness and swelling. While squalane won’t clog your pores, natural skin oils, dead skin cells, and bacteria can.
Is The Ordinary a reliable brand?
The Ordinary has been identified as
a favorite brand of skincare fanatics
. However, according to the skincare gurus of YouTube, not every product is perfection. The Ordinary is an affordable skincare line from DECIEM that prides itself on being able to offer quality skincare to the average person.
Are The Ordinary products toxic?
The Ordinary is one of the beauty world’s vegan success stories. Affordable and cruelty-free,
its non-toxic range
will give you a natural glow.
Can you use hyaluronic acid with retinol?
Good news: Retinol and hyaluronic acid actually have
a synergistic effect
. “They can be combined so that the benefits of retinol can be achieved more easily with concomitant use of hyaluronic acid, which helps to prevent retinol irritation,” says Hartman.
