Gucci may be the only luxury fashion brand that’s
in the right position to sell a diffusion line
— but the bigger the brand, the greater the risk. Off-White is agile enough that it can change course quickly if For All fails.
Does Gucci have a diffusion line?
Gucci may be the only luxury fashion brand that’s
in the right position to sell a diffusion line
— but the bigger the brand, the greater the risk. Off-White is agile enough that it can change course quickly if For All fails.
What diffusion is fashion?
For the purpose of the empirical part, fashion is defined as ‘the
process of social diffusion
by which a new style (of fashion clothing) is adopted by some group(s) of consumers’ (Solomon, 2007. 2007.
What is brand diffusion?
Diffusion branding occurs
when a company creates a second product line which appeals to a different target market than the target market of the parent company
. By launching a diffusion brand, a parent luxury brand enters an entirely new market of luxury, also referred to as affordable luxury.
Is Miu Miu a diffusion line?
Created as a counterpart to the established Prada brand, Miu Miu presents a sense of freedom, exploration and extroversion its big sister does not. … She envisaged a women with the same amount of independence but with less restrictions, rules and boundaries, and created the
diffusion
line, Miu Miu, to allow just that.
What is designer diffusion line?
A diffusion line (also known as a bridge line) is
a secondary line of merchandise created by a high-end fashion house or fashion designer that retails at lower prices
. These ranges are separate from a fashion house’s “signature line”, or principal artistic line, that typically retail at much higher prices.
Does Michael Kors have multiple clothing lines?
MICHAEL Michael Kors
Alongside department stores, Michael Kors has also
created several lifestyle stores
, which hold more of his less expensive line and are designed to appeal to a younger customer.
What is stimulus diffusion?
Stimulus Diffusion is
when an idea diffuses from its cultural hearth outward
, but the original idea is changed by the new adopters. Almost all cultural diffusions will have some aspect of stimulus diffusion because of the ways culture adapts to new environmental, social, and political conditions.
What are the levels of fashion?
The fashion industry consists of four levels:
the production of raw materials
, principally fibres and textiles but also leather and fur; the production of fashion goods by designers, manufacturers, contractors, and others; retail sales; and various forms of advertising and promotion.
What is contagious diffusion?
-Contagious diffusion:
The rapid, widespread diffusion of a characteristic throughout the population
. ( Ex: ideas. placed on the internet) -Stimulus diffusion: the spread of an underlying principle, even though a characteristic itself apparently fails to. diffuse. (
What is Bridge brands?
The
third market level of fashion
is known as Bridge Brands, and these include brand names which are considered to be placed below Luxury but above High Street, and they have been created to bridge the gap between the two.
What are the 5 types of fashion markets?
- VALUE MARKET.
- MASS MARKET HIGH STREET.
- MID LEVEL HIGH STREET.
- HIGH END HIGH STREET BRANDS.
What is consistent branding?
What Is Brand Consistency? Brand consistency is
how an organization delivers messages aligned with its core values, brand promise, customer experience, and brand identity elements
. It refers to how “on-brand” all of your company’s marketing content is with respect to your brand identity and brand guidelines.
Do diffusion lines still make sense?
In the long run, diffusion lines that can strike the right balance, honing strong identities while maintaining a credible connection to mainlines, may well survive. But for most fashion brands,
assimilating lower-priced product into signature lines may make the most sense
.
What is the meaning of high street fashion?
/ˈhaɪ ˌstriːt/
used to describe clothes that can be bought in ordinary shops in ordinary cities and towns
, rather than being specially made by fashion designers: Her clothes are a mixture of haute couture and high street. high-street fashion.
What is a fashion bridge line?
It’s a word retailers coined to
describe clothes priced to bridge the gap between expensive and moderate
. It came to mean mainly career clothes for a woman who could afford to spend $800 to $1,000 for a three-piece outfit — prices that just a decade ago bought a designer suit.
