| A B | experiential According to THIS hierarchy, the consumer considers purchases based on an attitude of hedonic consumption | cognitive dissonance theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors |
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Which theory of attitudes assumes that people assimilate new information about attitude objects considering what they already know and feel?
Which theory of attitudes assumes that people assimilate new information about attitude objects in light of what they already know and feel, using an initial attitude as a frame of reference to categorize new information?
The balance theory perspective
involves relations among three elements (a triad).
| A B | knowledge THIS function of attitudes applies when a person is in an ambiguous situation and needs order, structure, or meaning. | Utilitarian function general attitude function is most closely related to the basic principles of reward and punishment |
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Which describes a state of inconsistency between an individual’s attitudes and behavior?
When there is a conflict or inconsistency between attitudes and behaviour there is a tension within the person. This tension is called
cognitive dissonance
.
The term cognitive dissonance is used to describe
the mental discomfort that results from holding two conflicting beliefs, values, or attitudes
. People tend to seek consistency in their attitudes and perceptions, so this conflict causes feelings of unease or discomfort.
Are lasting general evaluations of people including oneself objects advertisements or issues?
A lasting, general evaluation of people (including oneself), objects, advertisements, or issues. Anything toward which one has an attitude is called an
Attitude Object
. An attitude is: Lasting because it tends to endure over time.
What are three components that make up the ABC model of attitudes?
Every attitude has three components that are represented in what is called the ABC model of attitudes:
A for affective, B for behavioral, and C for cognitive
. The affective component refers to the emotional reaction one has toward an attitude object.
What is utilitarian function?
Utilitarian function: Utilitarian function is
related to the basic principles of reward and punishment
. We develop some attitudes toward products simply on the basis of whether these products provide. pleasure or pain. If a person likes the taste of a cheeseburger, that person will develop a positive.
What are the specific elements of the basic multi attribute attitude models?
Marketers measure and assess consumer attitudes, using the multi-attribute attitude model, to improve the positioning of products and brands and firms. To begin, the model has three components:
attributes, beliefs, and weights
. Attributes are the characteristics of the product or brand or firm.
What describes consumption at the low end?
Inertia
describes consumption at the low end of involvement, where we make decisions out of habit because we lack the motivation to consider alternatives.
Can someone’s attitude be used to reliably predict their Behaviour?
Attitudes can help us organize and structure our experience.
Knowing a person’s attitude helps us predict their behavior
. For example, knowing that a person is religious we can predict they will go to Church.
How do attitudes influence behavior?
Attitudes can
positively or negatively affect a person’s behavior
. … These positive attitudes are usually manifested in a person’s behavior; people with a good attitude are active and productive and do what they can to improve the mood of those around them.
Why do attitudes not always predict Behaviour?
Third, the consistency between attitudes and behavior depends upon the “strength” of the attitude. … Some of people’s attitudes are very important to them, whereas others are not. A number of studies have demonstrated that
strong attitudes
are more likely to predict behavior than are weak attitudes.
How can cognitive dissonance change a person’s attitude?
Cognitive dissonance refers to a situation involving conflicting attitudes, beliefs or behaviors. This produces a feeling of mental discomfort leading to an alteration in one of the attitudes, beliefs or behaviors to reduce the discomfort and restore balance.
What are some examples of cognitive dissonance?
- Picking up after your dog. Let’s say you have a dog that you take for daily walks around your neighborhood. …
- Getting enough exercise. …
- Moving for love. …
- Being productive at work. …
- Eating meat.
Can cognitive dissonance cause attitude change?
As a result of cognitive dissonance, many people confront problematic attitudes and actions. They
may make positive changes in their lives
, such as addressing unhealthful eating habits, addiction, or anger issues.
