Business markets
buy goods and services for further processing or for use in their production process. Reseller markets buy goods and services to resell at a profit.
What markets consist of individuals and households that buy goods and services for personal use?
- Consumer Markets – Consist of individuals and households that buy goods and services for personal consumption.
- Business Markets – Buy goods or services for further processing or use in their production processes.
- Reseller Markets – Buy goods and services to resell at a profit.
Which type of market buys goods and services for further processing or for use in the production process quizlet?
Business markets
buy goods and services for further processing or use in their production processes. Reseller markets buy goods and services to resell as profit.
Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers?
A company’s marketing environment
consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers.
Which of the following factors is part of the Macroenvironment?
Such an external environment involves various factors that any company cannot control by itself. The components of the macro-environment include
nature and physical forces, technological factors, social and cultural forces, demographic forces and political and legal forces
.
Who buys goods and services for further processing?
Explanation: Buying goods and services for further processing or for use in the production process refers to
Business markets
. … Business markets are generally made up of businesses which buy products and raw materials for their own operation.
What are the most important actors in a company’s microenvironment?
–
Customers
are the most important actors in the company’s microenvironment. Customers include consumer markets, business markets, reseller markets, and international markets.
Who is a consumer with examples?
A consumer is any person or group who is the final user of a product or service. Here are some examples:
A person who pays a hairdresser to cut and style their hair
. A company that buys a printer for company use.
What are the 4 types of market segmentation?
Demographic, psychographic, behavioral and geographic segmentation
are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.
What is an example of a consumer market?
Consumer market examples include
products in categories like fast-moving consumer goods and consumer durables
. Commercial activities in this market involve individuals purchasing goods and services for personal use.
What actors close to the company that affects its abilities in market?
Microenvironment
consists of the actors close to the company that affect its ability to serve its customers—the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.
What are the actors and the forces in the marketing environment?
The actors close to the company that affect its ability to serve its customers—
the company, suppliers, marketing intermediaries, customer markets, competitors, and publics
. The larger societal forces that affect the microenvironment—demographic, economic, natural, technological, political, and cultural forces.
What does the market environment consist of?
It is made up of six components:
demographic, economic, physical, technological, political-legal, and social-cultural environment
.
What are the 6 environmental factors of marketing?
These are:
Demographic, Economic, Political, Ecological, Socio-Cultural, and Technological forces
. This can easily be remembered: the DESTEP model, also called DEPEST model, helps to consider the different factors of the Macro Environment.
What are the 5 external environmental factors that affect marketing?
- Demographic Factors. …
- Ecology of Physical Environment. …
- Social and Cultural Environment. …
- Public Policy Environment of Legal and Political Forces. …
- Scientific and Technological Environment. …
- Market Competition. …
- Consumer Demand. …
- Economic Environment.
What are the 5 environmental factors?
Environmental factors include
temperature, food, pollutants, population density, sound, light, and parasites
.
