Acculturation
.
process
by which consumers come to learn a culture other than their natural, native culture.
Which of the following approaches represents how disparate one nation is from another in terms of their core societal values?
Cultural distance (CD)
represents how disparate one nation is from another in terms of their core societal values (CSVs).
Which of the following processes represents the way a person learns his or her native culture?
Enculturation
represents the way a person learns his or her native culture. 28. Assimilation is the process by which consumers come to learn a culture other than their natural, native culture.
Which of the following is used to compare average scores for consumer attitudes from one culture to the next?
Scalar equivalence
is necessary to compare average scores for consumer attitudes between cultures.
Which of the following is a characteristic of high uncertainty avoidance cultures?
Which of the following is a characteristic of high uncertainty avoidance cultures?
They allow a manager to tightly control the subordinates’ initiatives
. There is a strict one-to-one correspondence between a society and a nation-state.
What are the 10 elements of culture?
- Values. Beliefs, principles and important aspects of lifestyle.
- Customs. Holidays, clothing, greetings, typical rituals and activities.
- Marriage and Family. …
- Government and Law. …
- Games and Leisure. …
- Economy and Trade. …
- Language. …
- Religion.
What are the elements of culture?
The major elements of culture are
symbols, language, norms, values, and artifacts
. Language makes effective social interaction possible and influences how people conceive of concepts and objects.
What is the significance of role expectations in Microcultures?
All
microcultures have identical and consistent role expectations for its members
. Generations provide a good basis for marketing segments because a consumer’s age identifies his or her generation. Immigration plays a key role in adding to the cultural diversity of nations around the world.
Which statement is true of consumer behavior?
Which statement is true of consumer behavior?
People’s value systems do not affect their consumer behavior.
Consumer behavior cannot be learned. The study of consumer behavior includes factors that influence purchase decisions and product use.
Income and age
are the two most recognizable determinants of social class.
What is consumer culture example?
One of the most iconic examples of consumer culture is
Apple’s rise to the top to technology
, because it created a product that fit the needs of consumers in a way that buyers became part of a technology movement.
Which of the following best defines a culture?
Which of the following best defines culture?
The set of values, beliefs, and rules of society
. Imagine you work for a U.S. company that sells its products to China, which the company considers one of its important growing markets.
What does local culture mean?
The term local culture is commonly used to
characterize the experience of everyday life in specific, identifiable localities
. It reflects ordinary people’s feelings of appropriateness, comfort, and correctness—attributes that define personal preferences and changing tastes.
What is a feature of hierarchical cultures?
Which of the following is a feature of hierarchical cultures?
Leaders expect employees to comply with their decisions because of their authority
. Outgroup homogeneity effect is the assumption that. members of other groups are all the same.
What is the focus on in Hofstede’s uncertainty avoidance dimension?
The uncertainty avoidance index considers
the extent to which uncertainty and ambiguity are tolerated
. This dimension considers how unknown situations and unexpected events are dealt with. A high uncertainty avoidance index indicates a low tolerance for uncertainty, ambiguity, and risk-taking.
What is high uncertainty avoidance culture?
People in cultures with high uncertainty avoidance try
to minimize the occurrence of unknown and unusual circumstances
and to proceed with careful changes step by step by planning and by implementing rules, laws and regulations.
