Many of the skills required of a graphic designer can be learned. Companies prefer positive publicity. Economic sanctions are
more restrictive than
trade sanctions.
Which of the following professionals is most closely associated with a company’s reputation?
| Question Answer | Which of the following professionals is most closely associated with a company’s reputation? Public relations specialists | Which of the following professionals is most closely associated with a company’s profits? Advertising sales agents |
|---|
Which of the following management orientations is most likely to fall victim to stereotyping?
| Question Answer | Which of the following management orientations is most likely to assume that foreign countries are similar to the company’s home country? Ethnocentric orientation | Which of the following management orientations is most likely to fall victim to stereotyping? Polycentric orientation |
|---|
How is language an obstacle to global marketing research quizlet?
How is language an obstacle to global marketing research?
Having to translate materials and research responses can be costly and prone to errors
.
Does the mean annual wage of copywriters exceeds that of editors?
Many of the skills required of a graphic designer can be learned. The mean annual wage of copywriters exceeds that of
editors
. Advertising sales agents typically work under the direct supervision of a manager or superior. A freelancer’s pay may vary from year to year.
What are the types of sanctions?
- Reasons for sanctioning.
- Diplomatic sanctions.
- Economic sanctions.
- Military sanctions.
- Sport sanctions.
- Sanctions on individuals.
- Sanctions on the environment.
- Support for use.
What are the types of legal sanctions?
Common sanctions include
imprisonment, probation, fines and community service
. Judges follow a strict sentencing guideline protocol when sentencing those convicted of a crime. Probation may range from months to years.
Is a higher profit margin always preferred?
A
higher profit margin is always desirable since it
means the company generates more profits from its sales. However, profit margins can vary by industry. Growth companies might have a higher profit margin than retail companies, but retailers make up for their lower profit margins with higher sales volumes.
Why does price escalation most likely occur in exporting quizlet?
Why do price increases most likely occur when exporting?
Companies rely on skimming price strategies
. Uncertain currency value changes necessitate charging higher prices.
Which is an example of publicity?
Publicity is media attention for your product, service, or business. It can include
traditional news sources
, like news shows and newspapers, and new media, like podcasts, blogs, and websites.
Which action can be considered a product decision?
Which action can be considered a product decision?
production oriented
. Why should marketers distinguish between needs and wants? It helps them provide products that fulfill customers’ wants and satisfy their underlying needs.
What is the first stage in the consumer adoption process quizlet?
*At this stage, the consumer thinks about the product’s value and whether to try it out. At this stage, the consumer tests or uses the product to see if it meets requirements. At this stage,
the consumer buys and uses the product
. This is the first stage of the consumer adoption process.
Why is it important for companies to market globally?
a product. Why is it important for companies to market globally? …
It is easier to sell products internationally than it is domestically
.
Which type of manager is responsible for overseeing a company’s product mix?
The Production Manager
is responsible for overseeing and making management-level decisions for day-to-day operations for the Production Department, which includes Purchasing, Production, Material Handling/Inventory, Production Engineering, Shipping/Receiving and Service.
What is the primary duty of an advertising sales agent?
Advertising sales agents, also called advertising sales representatives,
sell advertising space to businesses and individuals
. They contact potential clients, make sales presentations, and maintain client accounts.
What is the primary duty of a public relations specialist?
Public relations specialists
create and maintain a favorable public image for the organization they represent
. They craft media releases and develop social media programs to shape public perception of their organization and increase awareness of its work and goals.
