Who Are The Customers In Hotel Industry?

by | Last updated on January 24, 2024

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Groups include

both leisure travelers

and those traveling for business such as for a conference, convention or company meeting. The sales manager at the hotel targets this segment by putting together a package of lodging, meeting rooms and meals for the group.

Who are the target customers of a hotel?

  • Backpackers.
  • Retirees.
  • Families.
  • Solo travellers.
  • FIT's (free independent travellers)
  • Couples.
  • Vacationers.
  • Adventurers.

Who are the customers of hotels?

  • Business (or bleisure) traveler. Business travelers are guests on a mission and they're in town for one purpose: work. …
  • Event attendees. …
  • Boomers. …
  • Millennials. …
  • Gen Z. …
  • Families. …
  • Health and wellness travelers.

Who is a customer in hospitality?

Defined as the

interactions and assistance between a business and the customers who purchase its products or services

, customer service plays a key role in a business's success. While all businesses can benefit from positive customer service, it's particularly important for .

What is most important to hotel guests?

According to the study, guests

value a comfortable room most highly

, and that service is the next most important factor. Amenities and facilities are less important, and location and building have the smallest effect on a rating.

How will you categorized the resorts?

Resorts can be Classified

based on Location, Speciality or Cost

.

Who do luxury hotels target?


Business travelers, tour groups, small conference groups, and individual tourists

are the target customers of business hotels. Moreover, suite hotels are one of the major segments in the luxury hotels market.

Who are the primary customers?

The primary customer might be

the consumer or end user of a product or service

, or an intermediary such as a broker or reseller.

Who is Marriott target market?

Target Market of Marriott International Brand Target Group
Marriott Courtyard


Over-the-road travellers

Ritz

-Carlton Hotels Luxury travellers

What are the 7 types of customers?

  • Need-based customers :
  • Loyal customers :
  • Discount customers :
  • Impulsive customers :
  • Potential customers :
  • New customers :
  • Wandering customers :

What are 3 important qualities of customer service?

Essentially, the 3 important qualities of customer service center around three “p”s:

professionalism, patience, and a “people-first” attitude

. Although customer service varies from customer to customer, as long as you're following these guidelines, you're on the right track.

What skills do you need in hospitality?

  • High Level of Customer Service.
  • Good Communication Skills.
  • Formal Training.
  • High Levels of Cultural Awareness.
  • Have the Ability to Multitask.
  • Work Well in a Team.
  • Be Flexible.

What are people looking for in hotels?

  • Make it simple, short and clean. …
  • Photos, photos, photos. …
  • Show me lots of dates. …
  • The price isn't right if it's not in my currency. …
  • Reassure me. …
  • Tell me what more I could have. …
  • Shorten the delay in gratification. …
  • Let me use my Facebook log in.

What are the three bad things in your hotel?

  • Terrible Wifi. Wifi (wireless internet) in hotels has been terrible for too long. …
  • Curtains & blinds that don't block out light. …
  • The horror of interconnecting doors. …
  • Manual door bolts. …
  • Sound-proofing. …
  • Electrical plug sockets at the bed side. …
  • Bad pillows. …
  • Make our showers easier.

What should every hotel have?

  • Underlit bed. This one is a must! …
  • Local travel guides. …
  • The essential tool for any self-respecting stalker. …
  • Clean, fluffy towels. …
  • Desk hammock to rest my feet. …
  • A good Wi-Fi Internet connection. …
  • A showerhead with wireless speaker. …
  • Smart sleeping companion.

What is the purpose of a resort?

A resort aims

to provide you with much comfort as possible in terms of space, relaxation, recreation, etc

. Some may even provide tickets to nearby theme parks and tour guides, which is really an advantage since it is easy to get lost when we are in a new place.

Rachel Ostrander
Author
Rachel Ostrander
Rachel is a career coach and HR consultant with over 5 years of experience working with job seekers and employers. She holds a degree in human resources management and has worked with leading companies such as Google and Amazon. Rachel is passionate about helping people find fulfilling careers and providing practical advice for navigating the job market.