The results show that the four most important factors that affect company’s choice of distribution channel are:
(1) consumer habits; (2) product characteristics; (3) the market
; and (4) company factors.
What are the three factors affecting channel choice?
- Age. Many companies decide channel split by looking at customer demographics, particularly age. …
- Context. In an emergency where we need a fast answer, we pick up the phone, irrespective of our demographic group. …
- Personality. …
- Type of business.
What are the factors influencing channel design?
- Unit Value of the Product: …
- Standardised or Customised Product: …
- Perishability: …
- Technical Nature: …
- Number of Buyers: …
- Types of Buyers: …
- Buying Habits: …
- Buying Quantity:
What is channel design?
Channel design is
the strategic process that commercial organizations use to balance resources across direct and indirect channels or routes to market
. … Organizations optimize their channel mix based on segmentation, cost and margin considerations, as well as broader strategic business objectives.
What are the factors affecting international channel?
- Market Considerations: Following are the factors related to the market which affect the selection of a particular channel of distribution: …
- Product Consideration: …
- Middlemen Consideration: …
- Company Consideration: …
- Government Rules: …
- Other Factors:
What are the 4 channels of distribution?
There are four types of distribution channels that exist:
direct selling, selling through intermediaries, dual distribution, and reverse logistics channels
.
What are the factors affecting choice?
Significant factors include
past experiences, a variety of cognitive biases, an escalation of commitment and sunk outcomes, individual differences
, including age and socioeconomic status, and a belief in personal relevance. These things all impact the decision making process and the decisions made.
What are the factors of distribution?
- (i) Product:
- (ii) Market:
- (iii) Middlemen:
- (iv) Company:
- (v) Marketing Environment:
- (vi) Competitors:
- (vii) Customer Characteristics:
- (viii) Channel Compensation:
Why is it important to choose the right distribution channel?
Choosing the right distribution channel is a pivotal decision for your business.
What you choose determines how your products are handled
, the speed in which they are delivered, and how successful you are at getting your goods into the hands of consumers.
What do you mean by distribution channel?
A distribution channel represents
a chain of businesses or intermediaries through which the final buyer purchases a good or service
. Distribution channels include wholesalers, retailers, distributors, and the Internet. In a direct distribution channel, the manufacturer sells directly to the consumer.
What is the process of channel design?
Channel design is presented as a decision faced by the marketer, and it includes
either setting up channels from scratch or modifying existing channels
. This is sometimes referred to as re-engineering the channel and in practice is more common than setting up channels from scratch.
What are the steps in channel design?
- Recognizing the need for channel design decision.
- Setting and coordinating distribution objectives.
- Specify the distribution tasks.
- Develop alternative channel structures.
- Evaluate relevant variables.
- Choose the best channel structure.
Why is channel design important?
Channel design is therefore
important in order to obtain and create a seamless experience
. A seamless experience is often confused for a visual consistent journey. As the two aforementioned examples highlight, visual consistency across big and small devices will not produce a seamless user experience.
What are the key issues in determining channel requirements?
- Product Proliferation and Dynamics: …
- Total Quality Initiatives: …
- Manufacturing Strategies:
What are the important factors for selecting channel members?
Some of the factors to consider while selecting a channel of distribution are: (1
) The Nature of the Product (
2) The Nature of the market (3) The Nature of Middlemen (4) The nature and size of the manufacturing unit (5) Government Regulations and Policies and (6) Competition.
How do companies choose channel members?
Trade sources such as trade associations, trade publications, directories, trade shows, and the “grapevine” are all valuable sources of information about prospective members. Many firms learn about potential channel members through
direct inquiries from intermediaries handling their products
.
