Horizontal channel conflict
can occur when there is disagreement or discord among members at the same level of a marketing channel, such as two competing retailers or two competing manufacturers.
What term refers to a set of approaches and techniques a firm employees to efficiently?
Supply chain management
refers to a set of approaches and techniques firms employ to efficiently and effectively integrate their manufacturers, warehouses, transportation intermediaries, stores, and. suppliers.
When there is disagreement among members at the same level of marketing channels such as when Best Buy and Sears engage in a price war on Maytag appliances?
When there is disagreement among members at the same level of marketing channels, such as when Best Buy and Sears engage in a price war on Maytag appliances,
horizontal channel conflict
can occur.
When supply chain members that buy and sell to one another are not in agreement about their goals roles or rewards?
–
Discord or vertical channel conflict
occurs when supply chain members that buy and sell to one another are not in agreement about their goals, roles, or rewards.
Is a marketing channel in which one or more intermediaries work with manufacturers to provide goods and services to customers?
Indirect Marketing Channel
: When one or more intermediaries work with manufacturers to provide goods & services to customers.
Is a supply chain whose members act like a unified system?
A vertical marketing system
is a supply chain in which the members act as a unified system, and there are three types: administered, contractual, and corporate.
When there is disagreement among members at the same level?
Horizontal channel conflict
can occur when there is disagreement or discord among members at the same level of a marketing channel, such as two competing retailers or two competing manufacturers.
What are the three levels of distribution intensity?
- Intensive Distribution: As many outlets as possible. The goal of intensive distribution is to penetrate as much of the market as possible.
- Selective Distribution: Select outlets in specific locations. …
- Exclusive Distribution: Limited outlets.
When designing marketing channels companies must determine?
Analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating the alternatives. When designing marketing channels, companies must determine
the number of channel members to use at each level
.
What are firms that buy from manufacturers and then sell to other retailers?
The three types of distribution channels are
wholesalers
, retailers, and direct-to-consumer sales. Wholesalers are intermediary businesses that purchase bulk quantities of product from a manufacturer and then resell them to either retailers or—on some occasions—to the end consumers themselves.
Which element of marketing mix specifically deals with supply chain management?
The place aspect of the marketing mix represents all the activities
necessary to get the product to the right customer when that customer wants it
, which is the essence of supply chain management.
Why is open communication vital to a strategic relationship?
Why is open communication vital to a strategic relationship? It
helps supply chain members understand each other strategies
. It help supply chain members identify problems that might arise. It allows supply chain members to fine-tune their roles in the supply chain relationship.
Why is mutual trust important in managing a supply chain?
Importance of Trust in Supply Chain Management. One of the most critical factors in a committed and collaborative relationship between supply chain partners is trust. If trust is present,
it can improve the chances of a successful supply chain relationship
; if not, transaction costs can rise through poor performance.
What are the 4 channels of distribution?
There are four types of distribution channels that exist:
direct selling, selling through intermediaries, dual distribution, and reverse logistics channels
.
What are the 5 channels of distribution?
- Retailers. Retailers are intermediaries used frequently by companies. …
- Wholesalers. Wholesalers are intermediaries that buy and resell products to retailers. …
- Distributors. …
- Agents. …
- Brokers. …
- The Internet. …
- Sales Teams. …
- Resellers.
What are the most effective marketing channels?
- 9 Most Effective. Marketing Channels. …
- Video. YouTube is the world’s second-largest search engine, providing more than 1 billion hours of video to users every day. …
- Social media. …
- Paid search (search engine marketing) …
- Email marketing. …
- Display ads. …
- Blogs. …
- Local marketing.
