- Analytics.
- Communication.
- Creativity.
- Customer service.
- Design.
- Planning.
- Problem-solving.
- Project management.
- Analytics.
- Communication.
- Creativity.
- Customer service.
- Design.
- Planning.
- Problem-solving.
- Project management.
- Communication. …
- Writing. …
- Creativity. …
- Efficiency & top-notch organization. …
- Traditional & digital marketing. …
- Customer care. …
- Making connections. …
- Agility.
A Social Media Manager, or Community Manager,
oversees a company's interactions with the public through implementing content strategies on social media platforms
. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.
A bachelor's degree (or higher) in journalism, public relations, communication, or marketing
is usually required in order to work as a social media manager, and employers will also look for previous work experience.
Social media management is the
process of managing your online presence on social media platforms like Facebook
, Instagram, and Twitter by creating, publishing, and analyzing content you post. Managing social media also includes engaging and interacting with social media users.
- A website and blog (We recommend using Squarespace.)
- Social media marketing (Facebook, Twitter, LinkedIn, etc)
- Social media publishing (Facebook Notes, LinkedIn Pulse, Medium, etc)
- Email marketing (We recommend using Mailchimp.)
Social media managers have similar working hours to others in the advertising and marketing world (i.e.
between 35 and 40 hours per week
). However, when deadlines are approaching or if you need to attend meetings, you may need to work outside normal working hours.
Even though there are some unexpected tasks required, being a social media manager is a fun, rewarding job. You instantly see the results from
hard work
and it's interesting to be part of an industry that is so fast-paced, ever-changing, and new in every aspect.
One way to get started in social media marketing with little experience is by being a
self-starter
. Look up basic design and communication videos, and then apply it to some of your own work. You can take marketing classes online that give you more experience.
Many newbie social media managers charge approximately
$25 – $35 an hour to start
, typically between 10 or 20 hours per month per client. This means that each client is worth $250 – $700 per month.
How Much Does a Social Media Manager Make in US? The average salary for a Social Media Manager in US is
$71,067
. The average additional cash compensation for a Social Media Manager in US is $5,440. The average total compensation for a Social Media Manager in US is $76,507.
An Experienced Social Media Manager earns an average salary
of $63,294 per year
, with the top earners reaching $97K. PayScale's US data also shows there is a steady increase in salary based on the number of years experience: Entry-level (0-5 yrs) $42,000. Mid-career (5-10 yrs) $58,000.
- Ask yourself if Social Media Management is right for you. …
- Get the foundation knowledge. …
- Get your hands dirty and get some experience. …
- Get your own Social Media Watertight. …
- Be the Expert in LinkedIn. …
- Network, Network, Network. …
- Offer a Free Social Media “Health Check”.
Can I become a manager without a degree?
You can become a manager without a degree and with no prior experience by developing
managerial skills
so that you will be able to handle the many different responsibilities of a management position and execute your job well. … With patience, time, and commitment, you can certainly become a manager without a degree.
- Improve your current social media presence. …
- Create a content calendar. …
- Create unique content for you to post on each platform. …
- Analyze your social media performance. …
- Reply to messages and comments. …
- Help you set up and successfully run social media ads.