Situational influences
are things that influence consumers that are independent of enduring consumer, brand, or product characteristics. Situational influences change the desirability of consuming things but don’t change the value of these things.
Which of the following is a situational influence factor?
Situational influences are temporary conditions that affect how buyers behave. They include physical factors such as
a store’s buying locations, layout, music, lighting, and even smells
.
When consumers view a purchase as coming in the distant future they are more sensitive to the negative role of price?
When consumers view a purchase as coming in the distant future, they are more sensitive to the negative role of price.
Reward cards
can be a successful method of rewarding loyalty even if consumers do not particularly value the product.
Which of the following is most likely to be true of consumers who experience time pressure while deciding on a purchasing activity?
Which of the following is most likely to be true of consumers who experience time pressure while deciding on a purchasing activity?
Consumers are likely to rely on simple choice heuristics
. You just studied 10 terms!
Which of the following is a distinguishing characteristic of compulsive consumer behavior?
A distinguishing characteristic of compulsive consumer behavior is that it is:
driven by chronic depression
.
What are the 5 main factors that influence purchasing decisions?
In a general scenario, we’ve got five main factors that determine consumer behavior, i.e these factors regulate if a target customer purchases a product or not. These factors are namely
Psychological, Social, Cultural, Personal, and Economic factors
.
What are the three main categories of situational influences on consumers?
Situational influences include
surroundings, time, reason for purchase, and the buyer’s mood and condition
.
Which of the following is an example of a final consumer?
An example of a final consumer?
You buy a soft drink at a local grocery and drink it on the way home
. When a purchase has been made, the consumer decision-making process has been completed. You cannot implement the marketing concept without understanding customers.
People Influencing People. Social factors represent another important set of influences on consumer behavior. Specifically, these are the effects of people and groups influencing one another through
culture and subculture, social class, reference groups, and family
.
When consumers are unfamiliar with a product category consumers are more likely to?
3)
Preference uncertainty
Consumers are more likely to feel overwhelmed by choice if they are unfamiliar with a product category, don’t have enough knowledge about the attributes, or don’t have a clear preference to dictate their decision.
Which statement is true of consumer behavior?
Which statement is true of consumer behavior?
People’s value systems do not affect their consumer behavior.
Consumer behavior cannot be learned. The study of consumer behavior includes factors that influence purchase decisions and product use.
What are the five stages of the consumer buying process?
- Stage 1: Problem Recognition.
- Stage 2: Information Gathering.
- Stage 3: Evaluating Solutions.
- Stage 4: Purchase Phase.
- Stage 5: The Post-Purchase Phase.
What is the first stage of consumer decision process?
Problem recognition
The first step of the consumer decision-making process is recognizing the need for a service or product. Need recognition, whether prompted internally or externally, results in the same response: a want.
Which of the following is an example of consumer misbehavior?
Common forms of consumer misbehavior include
vandalism, verbal and physical excuse
, shoplifting, nd financial frauds involving insurance, credit cards, checks, etc. Consumer research has traditionally slighted misbehavior by consumers.
What is compulsive consumption behavior?
GENERAL DESCRIPTION. When we use the term “compulsive consumption,” we are speaking about a
type of consumer behavior which is inappropriate, typically excessive, and clearly disruptive to the lives of individuals who appear impulsively driven to consume
.
What is fixated consumption Behaviour?
Fixated consumption behavior is in the
realm of normal and socially acceptable behavior
. Fixated consumers do not keep their objects or purchases of interest a secret: rather they frequently display them, and their involvement is openly shared with others who have a similar interest.
