White papers are used in two main spheres: government and business-to-business marketing.” So they are not peer reviewed but rather written by an organization for an outside audience about solving a problem, and therefore may be one component of a broader marketing effort.
Is a white paper a scholarly source?
No! No! Just to set the record straight, white papers are marketing publications that serve to explain the technology used in a product. Peer-reviewed publications are scientific articles that must be read and accepted by other scientists.
Are white papers reliable?
A white paper is an authoritative document intended to fully inform the reader on a particular topic . It combines expert knowledge and research into a document that argues for a specific solution or recommendation. The white paper allows the reader to understand an issue, solve a problem, or make a decision.
Are white papers still relevant 2020?
Since they are well-researched and authoritative, whitepapers make great incentives for users to convert to potential customers or clients on your website. ... So, yes, whitepapers are still useful and will absolutely be so in the future.
What are white papers good for?
The white paper is used to inform and persuade the other company that a certain offering, such as a product or technology, is superior for solving a particular business problem or addressing a certain challenge.
Why is a white paper called a white paper?
A white paper is an authoritative report or guide that often addresses issues and how to solve them . The term originated when government papers were coded by color to indicate distribution, with white designated for public access.
What is the difference between white paper and yellow paper?
A good whitepaper will demonstrate some evidence of viability , and the resolution of a technical problem or use case of a technology application. In contrast a yellow paper should go some way to prove, or demonstrate, a theoretical scientific framework and any related research.
Why do white papers fail?
They may have had internal conflicts over objective , scope or audience that arose after development of the white paper had begun. Or they may have chosen the wrong writer. Choosing the wrong writer is another common cause of white paper failure.
What is a white paper law?
A white paper is generally an authoritative report . It often states an entity's position or philosophy about a social, political, or other subject, or a general explanation of an architecture, framework, or product technology.
Who needs whitepapers?
Any B2B vendor selling anything relatively new, complex or expensive could benefit from a white paper. Whether you're selling a product, a service, a technology, or a methodology, you still need one.
What should a white paper include?
- Clear Goals. ...
- A Concise Summary. ...
- Data Transparency. ...
- Qualitative Data. ...
- Logical Flow. ...
- Data Visualization. ...
- The “Why” Element. ...
- A Launch Plan.
What is the difference between a brochure and a white paper?
Brochures are generally colorful, flashy, and filled with promises, using copywriting and advertising techniques. White papers, on the other hand, are persuasive essays about a certain B2B product, service, technology, methodology, or new solution to an old problem .
What industries use white papers?
- Financial Services.
- Healthcare.
- Insurance.
- Manufacturing.
- Retail.
- Technology.
- Transportation.
- Across Industries.
What is another name for white paper?
| command paper position paper | state paper white book |
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Are white papers public?
Publishing a white paper tests public opinion on controversial policy issues and helps the government gauge its probable impact. By contrast, green papers, which are issued much more frequently, are more open-ended.
How long should white papers be?
Today's typical white paper is six to eight pages long , a little shorter than in past years. Consider the format. The typical white paper looks more appealing than a technical manual yet not as slick as a brochure. White papers are typically distributed as a PDF on the web.
