A
bachelor's degree (or higher) in journalism, public relations, communication, or marketing
is usually required in order to work as a social media manager, and employers will also look for previous work experience.
Social Media Expertise
It may seem obvious, but a social media manager
needs to have social media skills
. And though these can be learned over time through research and experimentation, if you're aiming for a job at a large company, you'll need a few years of experience under your belt.
It may seem obvious, but a social media manager
needs to have social media skills
. And though these can be learned over time through research and experimentation, if you're aiming for a job at a large company, you'll need a few years of experience under your belt.
Even though there are some unexpected tasks required, being a social media manager is a fun, rewarding job. You instantly see the results from
hard work
and it's interesting to be part of an industry that is so fast-paced, ever-changing, and new in every aspect.
- Garner experience in social media marketing strategy.
- Earn a degree or gain relevant work experience.
- Build your own social media following and post strategic and thoughtful content.
- Learn how to use social media and general marketing analytics.
How Much Does a Social Media Manager Make in US? The average salary for a Social Media Manager in US is
$71,067
. The average additional cash compensation for a Social Media Manager in US is $5,440. The average total compensation for a Social Media Manager in US is $76,507.
According to monster.com, “social media managers are
responsible for developing and implementing marketing strategies for a business's social media sites
. This might include blogging, creating social media profiles, managing regular posts and responding to followers.”
Social media managers
are about average in terms of happiness
. As it turns out, social media managers rate their career happiness 3.1 out of 5 stars which puts them in the bottom 42% of careers. …
Social media managers have similar working hours to others in the advertising and marketing world (i.e.
between 35 and 40 hours per week
). However, when deadlines are approaching or if you need to attend meetings, you may need to work outside normal working hours.
As a result of recent shifts toward digital-focused advertising strategies,
social media managers are in demand
, and social media management has become an attractive career for many. Further, social media management is one of many examples of a role in the tech industry that does not require programming experience.
- Communication. …
- Writing. …
- Creativity. …
- Efficiency & top-notch organization. …
- Traditional & digital marketing. …
- Customer care. …
- Making connections. …
- Agility.
- A website and blog (We recommend using Squarespace.)
- Social media marketing (Facebook, Twitter, LinkedIn, etc)
- Social media publishing (Facebook Notes, LinkedIn Pulse, Medium, etc)
- Email marketing (We recommend using Mailchimp.)
- Learn Social Media Marketing.
- Build Your Social Media Presence.
- Create Business Accounts On Major Social Platforms.
- Get A Social Media Manager Specialist Job.
- Build Your Manager Skills.
- Define Your Services.
- Learn How To Use Social Media Marketing Tools.
- Build Your Client Portfolio.
The average Social Media Marketing and Communications Manager salary in California is
$117,855
as of August 27, 2021, but the range typically falls between $103,019 and $134,785.
A Social Media Manager, or Community Manager,
oversees a company's interactions with the public through implementing content strategies on social media platforms
. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.
Social media truly is
a full time job
and requires ongoing maintenance and monitoring.