- Garner experience in social media marketing strategy.
- Earn a degree or gain relevant work experience.
- Build your own social media following and post strategic and thoughtful content.
- Learn how to use social media and general marketing analytics.
Start with social
media posts
letting your current connections know that you’ve started a new career as a social media manager. Ask for referrals, but make sure to offer value as you post to Facebook Instagram and elsewhere. Next, reach out to other social media managers, professionals and experts.
A
bachelor’s degree (or higher) in journalism, public relations, communication, or marketing
is usually required in order to work as a social media manager, and employers will also look for previous work experience.
A Social Media Manager, or Community Manager, oversees a company’s interactions with the public through implementing content strategies on social media platforms. Their duties include
analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online
.
If you opt to go hourly, newer social media freelancer rates can hover around
$15-$50 per hour
. For more intermediate social media marketers, they can make $50-100 per hour. And an experienced social media manager can make $120+ or much higher.
- Content Manager.
- Social Media Specialist.
- Digital Media Supervisor.
- Engagement Coordinator.
- Social Media Analyst.
- Online Community Manager.
- Public Relations Manager.
- Digital Marketing Manager.
The role also lands in the 42nd spot of CNNMoney/PayScale’s list of Top 100 Careers with Big Growth, Great Pay and Satisfying Work, and the Bureau of Labor Statistics (BLS) indicates that jobs in social media are expected to
grow 8 percent by 2028
—faster than the average expected rate for all occupations.
- Communication. …
- Writing. …
- Creativity. …
- Efficiency & top-notch organization. …
- Traditional & digital marketing. …
- Customer care. …
- Making connections. …
- Agility.
- Make Your Presence Known. If you’ve gone through the legwork of growing your social media presence, you need to let the world know. …
- Stay Active. …
- Piggyback on What’s Trending. …
- Don’t Be Afraid to Pay. …
- Use Tools to Monitor Your Activity. …
- Create Content People Actually Want to See.
- Keep apps out of sight, so they’re out of mind. …
- Use apps to help you limit your time on social media. …
- Spend an hour a week on at least one screen-free hobby. …
- Enjoy a phone-free dinner. …
- Leave your phone outside the bedroom.
your business in a time of need. … According to monster.com, “social media managers are
responsible for developing and implementing marketing strategies for a business’s social media sites
. This might include blogging, creating social media profiles, managing regular posts and responding to followers.”
What are social media KPIs? KPI
stands for key performance indicators
. Businesses use KPIs to determine performance over time, see if goals are being met and analyze whether changes need to be made. Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective.
Social media manager
is probably the most common job title among social media professionals. It’s also constantly changing, as we describe in this infographic on the evolution of the social media manager. In many organizations, it’s used as a catch-all term to describe anyone who works with social media.
Social media truly is
a full time job
and requires ongoing maintenance and monitoring.
Having
a social media presence will certainly benefit your job search
. So long as you are aware of what you are sharing publicly on social media doesn’t discourage recruiters from wanting to interview you, it will help your credibility. However not having an online presence can make a difference.
Given the facts laid out above, it does seem that social media
influencer could be a valid career
– but perhaps not an easy one, and certainly not for everyone. … “The segment that actually provides a career path are social influencers who have become powerful allies in the marketing world,” said Schreiner.