- Garner experience in social media marketing strategy. …
- Earn a degree or gain relevant work experience. …
- Build your own social media following and post strategic and thoughtful content. …
- Learn how to use social media and general marketing analytics. …
- Build an online portfolio.
Social media management is the
process of managing your online presence on social media platforms
like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post. Managing social media also includes engaging and interacting with social media users.
- Garner experience in social media marketing strategy.
- Earn a degree or gain relevant work experience.
- Build your own social media following and post strategic and thoughtful content.
- Learn how to use social media and general marketing analytics.
- Educate yourself. The first key in getting clients is to know your market. …
- Get an online presence. …
- Leverage social media. …
- Network. …
- Use inbound marketing. …
- Pet personal. …
- Demonstrate value. …
- Be consultative in your approach.
Social media manager positions typically require a
bachelor's degree in marketing, public relations or similar
. According to Glassdoor, social media managers earn an average salary of $47,000 in the U.S. This infographic from Meltwater shows all of the tasks that a social media manager might do in one day.
Many newbie social media managers charge
approximately $25 – $35 an hour to start
, typically between 10 or 20 hours per month per client. This means that each client is worth $250 – $700 per month. However, it's very hard to earn a reasonable living charging that amount when you're self-employed.
Even though there are some unexpected tasks required, being a social media manager is a fun, rewarding job. You instantly see the results from
hard work
and it's interesting to be part of an industry that is so fast-paced, ever-changing, and new in every aspect.
- Communication. …
- Writing. …
- Creativity. …
- Efficiency & top-notch organization. …
- Traditional & digital marketing. …
- Customer care. …
- Making connections. …
- Agility.
As a social media manager, you'll
manage an organisation's online presence by developing a strategy, producing good content, analysing usage data
, facilitating customer service and managing projects and campaigns.
A Social Media Manager, or Community Manager,
oversees a company's interactions with the public through implementing content strategies on social media platforms
. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.
How do I get my first client?
- Educate yourself. The first key in getting clients is to know your market. …
- Get an online presence. …
- Leverage social media. …
- Network. …
- Use inbound marketing. …
- Pet personal. …
- Demonstrate value. …
- Be consultative in your approach.
- Set S.M.A.R.T. goals.
- Track meaningful metrics.
- Create audience personas.
- Gather data.
- Conduct a competitive analysis.
- Use social media listening.
- Look for impostor accounts.
- Decide which networks to use.
- How would you describe their personal style?
- How would you describe their culture?
- Where do they shop?
- How much do they spend per brand?
- How often do they shop?
- What do they do during their free time?
your business in a time of need. … According to monster.com, “social media managers are
responsible for developing and implementing marketing strategies for a business's social media sites
. This might include blogging, creating social media profiles, managing regular posts and responding to followers.”
Social media managers
are about average in terms of happiness
. As it turns out, social media managers rate their career happiness 3.1 out of 5 stars which puts them in the bottom 42% of careers. …
They said the job has become a burden with grueling hours, low pay and little to no industry support nor from the platforms they work on. Some pointed to health issues as a result of their work environment, ranging from panic attacks to stress-related hair loss.
