How Do You Impact Your Audience? - Fixanswer

When people become audience members in a speech situation, they bring with them expectations about the occasion, topic, and speaker . Violating audience expectations can have a negative impact on the effectiveness of the speech.

Why is it important to know your audience in communication?

Your audience is the person or people you want to communicate with. By knowing more about them (their wants, needs, values, etc.), you are able to better craft your message so that they will receive it the way you intended.

What is audience based communication?

Audience-centered communication is a type of communication where a speaker analyzes the audience to determine the content, language usage and listener expectations . It allows effective communication because the speaker can tailor messages to the needs of the listener.

What are the 2 most common methods used for audience analysis?

Primary Research. The first step when beginning audience analysis is gathering as much information as possible. ...
Qualitative Research. ...
Interviews. ...
Focus Groups. ...
Quantitative Research. ...
Social Media Analytics. ...
Surveys and Questionnaires. ...
Secondary Research.

How do you know your audience in communication?

Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs. Taking an audience-centered approach is important because a speaker’s effectiveness will be improved if the presentation is created and delivered in an appropriate manner.

What are the 4 types of audiences?

Friendly. Your purpose: reinforcing their beliefs.
Apathetic. Your purpose is to first to convince them that it matters for them.
Uninformed. Your requirement is to educate before you can begin to propose a course of action.
Hostile. You purpose is to respect them and their viewpoint.

What is the role of audience?

The audience drives every aspect of developing a theatrical performance . Initially, the audience serves the role of driving the content of the play or performance itself. The audience serves the role of driving other decisions as well. For example, producers will consider their audience during casting.

What are the 3 types of audiences?

Three categories of audience are the “lay” audience, the “managerial” audience, and the “experts .” The “lay” audience has no special or expert knowledge.

What are the 5 categories of audience analysis?

In addition, this chapter explores the five categories of audience analysis: (1) the situational analysis, (2) the demographic analysis, (3) the psychological analysis, (4) the multicultural analysis , and (5) the topic interest and prior knowledge analysis.

Who are the audience in communication?

Your audience is the person or people you want to communicate with . By knowing more about them (their wants, needs, values, etc.), you are able to better craft your message so that they will receive it the way you intended.

What are the characteristics of audience?

Age range.
Gender.
Race.
Health status.
Medical conditions.
Health risks.
Physical challenges.
Vision/Hearing.

What are the 6 types of audiences?

Seekers. ...
Amplifiers. ...
Joiners. ...
VIP Joiners: Subscribers. ...
VIP Joiners: Fans. ...
VIP Joiners: Followers.

What is a psychological audience analysis?

Psychological Audience Analysis. ... The aim of psychological audience analysis is to discover what your audience may be thinking before and during your presentation . Psychological analysis covers both the knowledge (or lack of knowledge) and the beliefs of your audience.

What are the 4 research methods?

Differentiate between four kinds of research methods: surveys, field research, experiments, and secondary data analysis.
Understand why different topics are better suited to different research approaches.