How Do You Pitch To The Press?

1. You start with the lead. This is your news peg or why your story is newsworthy.
2. Next, put your call-to-action. …
3. Then define your value proposition. …
4. Conclude your email with a thanks and recap your call-to-action.

How do you pitch yourself to the media?

1. You start with the lead. This is your news peg or why your story is newsworthy.
2. Next, put your call-to-action. …
3. Then define your value proposition. …
4. Conclude your email with a thanks and recap your call-to-action.

How do you write a pitch for a press release?

1. Catch their attention in the subject line. The best way to pitch a press release is by email. …
2. Create a brief, compelling, and personal pitch. …
3. Create an angle. …
4. Pitch to the right people. …
5. Give a good lead time. …
6. Follow up over the phone.

What does it mean to pitch to media?

What is a media pitch? Simply put, a media pitch is

an attempt to get a journalist/editor or media outlet interested in your news so that they decide to cover it

. Almost always, a media pitch is done by email, but it’s also possible to do it via social platforms, telephone, or traditional mail.

How do you pitch a story to a news outlet?

1. You start with the lead. This is your news peg or why your story is newsworthy.
2. Next, put your call-to-action. …
3. Then define your value proposition. …
4. Conclude your email with a thanks and recap your call-to-action.

What should be included in a story pitch?

Good pitches include basic narrative elements:

a specific focus, a central question, stakes, a conflict and/or a central character

. Ideally, something happens in the story.

What makes a good media pitch?

You have some relevant story (say, interesting data on your industry) worthy of piquing the curiosity of your target journalist and you ask them (through an email) if they would be interested in writing an article about it or mentioning it in their regular stories.

How long should a media pitch be?

All pitches should be clear, concise and succinct and shouldn’

t be longer than three to four paragraphs

. It is important to remember that busy people won’t read a long email, so the first paragraph should clearly outline your main ideas.

How do I find journalists to pitch?

1. Don’t use buzzwords like “disruptive”
2. Don’t write long introduction – cut to the chase.
3. Make sure it’s relevant to the journalist.
4. Make it short and sweet (lean and impactful)
5. Tailor your pitch to each journalist.

How do you write a good pitch?

1. Introduce your story idea and define your angle. …
2. Explain why your idea is timely, unique, important, and/or of interest to that particular outlet’s readers. …
3. Estimate a deadline for your piece.
4. Include your phone number and email address.

How do you pitch the media like a pro?

1. Spit it out. Journalists are taught to write in the inverted pyramid style where the bulk of the 5 W’s (who, what, when, where, why) is listed within the first three lines of a story. …
2. Make sure it’s news. …
3. Get to know the journalist. …
4. Make their lives easier. …
5. Avoid fluff.

Is a pitch the same as a press release?

Strictly speaking, a press release is

what you’re asking someone to take a look at in your media pitch

. One directs to the other. The press release is the message, the pitch is an attempt at persuading someone that the message is something they and their readers will be interested in.

How many words should a pitch be?

That’s why it’s so important to have a solid opening sentence and then get to the point. You’ll hear different opinions about how long your pitch should be, but most editors agree that

around 500 words or less

is ideal.

How do you start a pitch?

1. Keep your startup pitch simple. …
2. Manage the timing of your startup pitch. …
3. Tell your startup story. …
4. Stay focused. …
5. Convey the unique value of your startup’s product or service. …
6. Let potential investors experience your product first-hand. …
7. Be clear on who your target audience is and why. …
8. Know your numbers.

How do you write a good PR pitch?

1. #1. Keep it short. …
2. #2. Improve your subject lines. …
3. #3. Send from the right address. …
4. #4. Make it topical and relevant to the recipient. …
5. #5. Don’t BCC. …
6. #6. Get their attention on social media first. …
7. #7. Focus on building a relationship.

How do you write an exclusive pitch?

When pitching an exclusive story, start off by including

“exclusive” in your subject line

, and be sure to note that the information you’re sharing is under embargo until the date you will make your announcement. If they decide to run with the story, you’ll need to work closely with them to keep them in the loop.