Include a
cover page with the name of the report
, date, location, company name and topic discussed. Start the report with an executive summary that outlines when the focus group was held, where, who participated, the purpose and any big-picture results obtained.
How do you write a focus group discussion?
Explain how many focus groups you held, how many people participated, how they were recruited, and the date and location of meetings. Mention the ways that you obtained the input, such as audio or video recording or note taking. List the questions that the facilitators asked the participants.
What is an example of a focus group?
A focus group is a small-group discussion guided by a trained leader. It is used to learn about opinions on a designated topic, and to guide future action. Examples:
A focus group of parents of preschoolers meets to discuss child care needs
.
How do you record focus group data?
- Give Clear Instructions to Interview Participants. …
- Record in a Quiet Place if Possible. …
- Choose the Best Recorder or App You Can. …
- Make Sure Your Recorder or Smartphone is Fully Charged.
- Make Test Recordings and Keep a Backup Device.
How do you create a focus group?
- Choose your topic of discussion. …
- Choose your questions or discussion prompts. …
- Prepare your focus group questionnaire. …
- Appoint a notetaker. …
- Recruit and schedule participants. …
- Get consent and start the discussion. …
- Have everyone introduce themselves. …
- Ask your questions.
What are the three types of focus groups?
- Single Focus Group. This is what most people think about when asked about focus groups. …
- Mini Focus Group. …
- Two-Way Focus Group. …
- Dual Moderator Focus Group. …
- Dueling Moderator Focus Group. …
- Respondent Moderator Focus Group. …
- Remote Focus Group.
What should I ask in a focus group?
- Introductory Questions. …
- Competitor Questions. …
- Improvements & Dissatisfaction Questions. …
- Positive Aspects of the Product Questions. …
- Specific Feature Information Questions. …
- Overall Usage and Opinion Questions. …
- Probing Questions. …
- Closed-ended Questions.
How do you show focus group results?
- Name and brief information about the participants, place, date and time.
- Objective of the focus group.
- Key questions discussed and relevant responses from the group.
- Key issues discussed and responses from the group.
- Any particular issue unanswered.
- Conclusion.
How do you summarize focus group results?
Start the report with an executive
summary
that outlines when the focus group was held, where, who participated, the purpose and any big-picture results obtained. You will then go into more detail about each of these in your report. Next, write a section that details the purpose of the focus group.
How do you compile focus group results?
- Write a report on each focus group.
- Summarize the findings by category (e.g., Mission, Board of Directors, Personnel). This will be useful when you analyze the data in other categories.
- Include one or more of the following elements: Themes. Verbatim transcripts. Insightful comments and suggestions.
How long should focus groups last?
Focus groups typically last
about 60 to 90 minutes
. A focus group lasting more than 90 minutes probably includes too many questions or topics for discussion. The focus group needs to be appropriate for the type of participants in the group.
How do you prepare a focus group question?
- Be Clear About Project Goals. Talk to the project stakeholders and learn what information is critical to the project’s success. …
- Know What Information Is Already Available. …
- Brainstorm Preliminary Questions. …
- Solicit Feedback. …
- Refine Your List of Questions. …
- Run a Test.
How much can you make doing focus groups?
Each focus group will be different, but you can expect to make from
$30 to $150 per focus group
(although some very specific focus groups can pay up to $450 for an hour of your time!). The amount you will receive will depend on the time you’ve spent, which is normally an hour or two.
What are the 2 kinds of focus?
- Top-down (or ‘voluntary focus’) This is the holy grail of focus. …
- Bottom-up (or ‘stimulus-driven focus’)
Can a focus group be 2 people?
What Exactly is a Focus Group? A focus group is a sampling of people—usually an average of 2
–
8 participants—that get together to have a discussion about a similar topic. The contributors can feed off and influence one another to give honest opinions and perspectives about the topic.
What are the 3 gathering techniques?
- Questionnaires, surveys and checklists. …
- Personal interviews. …
- Documentation review. …
- Observation. …
- Focus group. …
- Case Studies.
