How Do You Write A Strong Press Release?

1. Grab attention with a good headline. ...
2. Get right to the point in the first paragraph. ...
3. Include hard numbers. ...
4. Make it grammatically flawless. ...
5. Include quotes whenever possible. ...
6. Include your contact information. ...
7. One page is best — and two is the maximum.

How do you write a good press release?

1. Choose the angle that matters for your target audience.
2. Start with a well-thought-out headline.
3. Pay attention to a lead paragraph.
4. Cover the essentials in a few body paragraphs.
5. Consider adding quotes.
6. Include contact details.
7. End your press release with a boilerplate.

How do you describe a press release?

A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement , or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information.

How do you write a media attention press release?

1. Choose the angle that matters for your target audience.
2. Start with a well-thought-out headline.
3. Pay attention to a lead paragraph.
4. Cover the essentials in a few body paragraphs.
5. Consider adding quotes.
6. Include contact details.
7. End your press release with a boilerplate.

What are the key elements of press release?

1. Headline. The headline, or title, of a press release tells readers what the release is about. ...
2. Summary. This section summarizes the key points of the press release and answer the “Five W’s”of Who, What, When, Where, and Why. ...
3. Date and location. ...
4. Body. ...
5. Boilerplate. ...
6. End or Close.

What is the purpose of press release?

The purpose of a press release is to get attention, make news and generate publicity . Most importantly, press releases are an effective way to create interest around any corporate news in a factual and efficient way.

How do you end a press release?

How to end the press release. Signal the end of the press release with the word “Ends” in bold. After “Ends”, write “For further information, please contact ” and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.

How do I publish a press release for free?

1. PRLog.
2. Newswire Today.
3. PR.com.
4. Online PR Media.
5. Press Release Point.
6. PR Urgent News.
7. PRFree.
8. Express Press Release.

What are the 7 steps to a press release?

1. Find Ways To Be Newsworthy. As you’ll be pitching to journalists, create a news release with that in mind. ...
2. Write Your Press Release Headline. ...
3. Craft Your Lede. ...
4. Write Your Body Paragraphs. ...
5. Include Supporting Quotes. ...
6. Write Your Boilerplate Text. ...
7. Add Media Contact Details.

What are three qualities of a good press release?

• It’s nimble. Successful messages are built to fit multiple formats. ...
• It’s atomized. Your audience doesn’t live in one place, and neither should your press releases and other content. ...
• It’s useful. Content needs to interest, inform, or entertain the audience...

What 5 basic questions should a news release answer?

• What are we announcing? ...
• Who is the target audience? ...
• What are the impacts or benefits? ...
• When and where is it available? ...
• Who will be the spokesperson?

What are the functions of press?

• The Political function.
• The Economic function.
• The Sentry function.
• The Record-Keeping function.
• The Entertainment function.
• The Social function.
• The Marketplace function.

What are the types of press releases?

• General News. This is the most common type of press release. ...
• Launch Release. ...
• Event Press Release. ...
• Product Press Release. ...
• Executive, Staff And Employee Press Release. ...
• Expert Position Press Release.

Where do you send press releases?

• Newswire. Newswire is one of the top distribution service providers available in the market. ...
• eReleases. With a media database of over 1.7 million contacts, eRelease is a distribution service you should consider. ...
• EIN Presswire. ...
• PR Distribution. ...
• PR Newswire. ...
• 24-7 Press Release. ...
• PR Web. ...
• Response Source Press Release Wire.