How Do You Write A White Paper For Marketing? - Fixanswer

A white paper, also written as “whitepaper”, is an informational document usually issued by a company or not-for-profit organization to promote or highlight the features of a solution, product, or service that it offers or plans to offer .

How do you start a white paper?

Have a topic people will want to read. ...
Be descriptive and professional. ...
Set up a great intro. ...
Emphasize the value you will create. ...
Organize your draft. ...
Write first, edit second. ...
Proofread. ...
Follow up with how you can help.

What does a white paper need to include?

White papers should identify and address a particular problem . The problem should be relevant and timely in your field. The document may focus on issues such as common dilemmas, new trends, changing techniques, industry comparison, etc.

How do you structure a white paper?

An overview, which explains what you will highlight in the white paper and define the terms you're going to use. The body, where you'll discuss the topic, its solutions and quantifiable data/statistics. The conclusion, where you'll wrap up what the reader has learned.

How many pages should a white paper be?

Today's typical white paper is six to eight pages long , a little shorter than in past years. Consider the format. The typical white paper looks more appealing than a technical manual yet not as slick as a brochure. White papers are typically distributed as a PDF on the web.

What is the point of a white paper?

Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem . When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers.

Does a white paper have a table of contents?

Every white paper should have a cover, title page, introduction, and conclusion. If your white paper is longer and has many sections, it's wise to include a table of contents , too. Consider breaking up your text with graphs, images, charts, and other visual elements.

Is white paper one or two words?

whitepaper, the base stylebooks tend to fall on the white paper side. Both the AP and Chicago styles list the two-word version as the preferred spelling . On the other hand, many technology companies choose to list whitepaper as a company-specific exception in their style guides.

What's the difference between white paper and article?

The difference between an article and a whitepaper mainly boils down to length and level of detail . An article is supposed to provide an overview of a topic and is usually a page or two. A whitepaper is longer and covers a topic in more detail. It gives an in-depth view, and can often include more research.

Where can I publish a white paper?

Create a high-conversion landing page. ...
Promote your white paper on LinkedIn. ...
Upload parts of it to LinkedIn Publisher. ...
Share your white paper with LinkedIn groups. ...
Collect leads on SlideShare. ...
Schedule a tweet series. ...
Host a Twitter chat. ...
Use Twitter advertising.

Are white papers still relevant?

Since they are well-researched and authoritative, whitepapers make great incentives for users to convert to potential customers or clients on your website. ... So, yes, whitepapers are still useful and will absolutely be so in the future.

How much should I charge for a white paper?

Yes, there is Fiverr.com and Scripted where you can hire someone to write a white paper for anywhere between $5 and $300. However, our research shows that in 2021 the “average” cost for a white paper is around $4,500 . Writers with specific professional knowledge and experience more often charge from $5,500 to $7,000.

How long does it take to write a white paper?

Writing a white paper is a long process. It can take 20-40 hours for a professional writer to create a single medium length paper—and that's working on it full time.

What is a white paper law?

A white paper is generally an authoritative report . It often states an entity's position or philosophy about a social, political, or other subject, or a general explanation of an architecture, framework, or product technology.