Globalization has helped the growth & spread of McDonaldization . It has transformed into a dogma that controls the working of society from being a typical American phenomena. It has seeped into all sectors of the society, be it business or education.
Is the McDonaldization of society positive or negative in its consequences?
McDonaldization is widely recognized for the negative consequences its structure has on society—it does, however, have positive elements. For example, different classes of people—from lower-to-upper—are treated equally by fast-food employees and other McDonaldized institutions.
Why is McDonaldization equated with globalization?
McDonaldization is a by-product of “Americanization” or “Westernization” which is a part of the wider phenomenon of Globalization. The terms are used to refer to the influence that USA has all over the world and the American mania of rationalization in every sphere of life .
What is globalization according to George Ritzer?
In Ritzer’s work, “globalization is the worldwide diffusion of . practices, expansion of relations across continents, the organizations of . social life on a global scale, and the growth of a shared global . consciousness ” (Ritzer, 2007, p.4).
What are the principles of McDonaldization of society?
Principles of McDonaldization. Ritzer identifies four main principles of McDonaldization: predictability, calculability, efficiency, and control .
What is the impact of McDonaldization?
While McDonaldization has resulted in improved profits and an increased availability of various goods and services to more people worldwide , it has also reduced the variety of goods available in the marketplace while rendering available products uniform, generic, and bland.
What is the theory of McDonaldization?
Quick Reference. The author of this term, the American sociologist George Ritzer, defines McDonaldization as ‘ the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world ‘ (see The McDonaldization of Society, 1993).
What is a disadvantage of McDonaldization of society?
A disadvantage of McDonaldization would be the quality of the product , because fast-food restaurants simplify products. For example, instead of using healthier food, the company will buy the cheapest food to cook faster meals. ... I don’t like eating fast-food due the unhealthy aspect.
What are examples of McDonaldization?
Examples are plentiful: the drive-up window, salad bars, fill your own cup , self-serve gasoline, ATM’s, Voice Mail, microwave dinners and supermarkets (versus the old-time groceries where you gave your order to the grocer).
What are the four features of McDonaldization?
According to Ritzer, McDonaldization is comprised of four main components: efficiency, calculability, predictability, and control .
How does globalization affect the world?
Globalization means the speedup of movements and exchanges (of human beings, goods, and services, capital, technologies or cultural practices) all over the planet. One of the effects of globalization is that it promotes and increases interactions between different regions and populations around the globe .
What is glocalization in globalization?
Glocalization is a combination of the words “globalization” and “localization.” The term is used to describe a product or service that is developed and distributed globally but is also adjusted to accommodate the user or consumer in a local market.
What is economic globalization summary?
Economic globalization refers to the increasing interdependence of world economies as a result of the growing scale of cross-border trade of commodities and services , flow of international capital and wide and rapid spread of technologies.
Why is McDonaldization important?
McDonaldization developed the notion that quantity equals quality , and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product. This allows people to quantify how much they are getting versus how much they are paying.
How does McDonaldization affect the way you learn?
In regards to education, McDonaldization attempts to wipe out any of the messiness or inefficiencies of learning . ... Rather than cultivating a deep, holistic love of learning that touches every aspect of a student’s life, learning has been reduced to an assembly line.
What does control mean in McDonaldization?
Control – McDonaldization involves the search for the means to exert increasing control over both employees and customers . ... The customer is told what to do by having to pick up their own food at the register and clean up after themselves.
