Just
being around someone or being repeatedly exposed to them increases the likelihood that we will be attracted to them
. We also tend to feel safe with familiar people, as it is likely we know what to expect from them. Dr. Robert Zajonc (1968) labeled this phenomenon the mere-exposure effect.
How can the mere exposure effect facilitate friendships?
The mere exposure effect means that
liking increases through familiarity
. … Simply being around each other increases familiarity which tends to breed liking. If you use your patience to allow the effect to operate, before long you will find yourself liking others and being liked as a result of this familiarity.
Why is mere exposure effect important?
Obviously, the mere exposure effect is quite
important for marketing strategies
when it comes to advertisement. The effect seems to be very helpful when a company or a product is new and unfamiliar. However, other researchers found out that companies’ reputation often suffers if they are exposed in the media too often.
How does mere exposure lead to attitude formation?
However, mere exposure (repeated prior exposure) to an object
can lead to more liking
, and thus a more positive attitude toward the object. … Repeated exposure makes the attitude object
What is an example of mere exposure effect?
The Mere Exposure Effect is simply a psychological phenomenon whereby people feel a preference for people or things simply because they are familiar. For example,
babies smile at the people who smile at them more
.
How do you use the mere exposure effect?
A mere exposure effect example is
when you hear a song on the radio for the first time, and you hate it
. But then after you have heard it many times, you begin to like it. Because you become increasingly aware of the tune, lyrics, etc., you begin to believe you are fond of the song, despite your initial aversion.
Does familiarity increase attraction?
One of the reasons why proximity matters to attraction is that it breeds familiarity;
people are more attracted to that
which is familiar. Just being around someone or being repeatedly exposed to them increases the likelihood that we will be attracted to them.
What is the repeated exposure effect?
Decades of studies have shown that repeated exposure to a stimulus
can lead individuals to consider the stimulus as more pleasant
[1]. This effect, known as the mere exposure effect, suggests that information deriving from repetitions may have an impact on the cognition-emotion interaction.
How does physical attractiveness play a role in attraction?
Physical attractiveness: Research shows that romantic attraction is primarily determined by physical attractiveness. In the early stages of dating, people
are more attracted to partners whom they consider to be physically attractive
. Men are more likely to value physical attractiveness than are women.
How does the presence of observers affect a person’s performance?
How does the presence of observers affect a person’s performance?
It improves performance on easy tasks and hinders a person’s performance on difficult tasks
.
Why do I like familiarity?
Because familiar things–food, music, activities, surroundings, etc. –make us
feel comfortable
. From an evolutionary perspective, it makes sense that familiarity breeds liking. Generally speaking, things that are familiar are likely to be safer than things that are not.
How do you test the mere-exposure effect?
One experiment to test the mere-exposure effect
used fertile chicken eggs
. Tones of two different frequencies were played to different groups of chicks while they were still unhatched. Once hatched, each tone was played to both groups of chicks. Each set of chicks consistently chose the tone prenatally played to it.
Do you think the mere-exposure effect is a real thing?
The mere-exposure effect is also called the familiarity principle, because it’s built on the establishment of familiarity. Berkeley researchers found that the mere-exposure effect builds
dramatically based on the number of repeated interactions of subject and object
.
Is mere exposure effect ethical?
The studies examined the role of the Mere Exposure Effect on
ethical tolerance
or acceptability of particular business decisions. … In those 12 situations, those who have been exposed to such situations adopted a more tolerant stance toward the ethically questionable behavior.
What would a social psychologist be most likely to study? …
the study of how people think about, influence, and relate to other people
.
Does familiarity breed liking?
Exposure effect is a psychological artifact well known to advertisers: people
express undue liking for things merely
because they are familiar with them. This effect has been nicknamed the “familiarity breeds liking” effect.
