LEGO reported a net profit of €1.11 billion in 2019, according to the company’s annual financial filings.
How much money did Lego make in 2019?
LEGO’s net profit in 2019 was €1.11 billion (approximately $1.22 billion at 2019 exchange rates), based on the company’s official financial statements.
That’s up 2.9% from 2018’s €1.08 billion net profit. Total revenue hit €4.87 billion, climbing from €4.7 billion the year before. Strong global demand for those classic interlocking bricks—and hot licensed sets like Star Wars and Harry Potter—drove the results. Want the latest numbers? Check the LEGO Group Newsroom.
How much is Lego company worth?
As of 2026, LEGO is the world’s most valuable toy brand, with a brand valuation of approximately $13.8 billion, according to Brand Finance’s 2025 Global 500 report.
That’s nearly double the $7.54 billion it was worth in 2020. The surge came from sky-high sales, digital moves (ever tried LEGO Braille Bricks or their video games?), and sustainable product lines. Just remember—brand value isn’t the same as market cap or total company worth. For the nitty-gritty on how they calculate this stuff, see Brand Finance.
How much money did Lego make in 2018?
LEGO’s revenue in 2018 was €4.87 billion, according to the company’s annual report for that year.
That’s a 3.6% jump from 2017’s €4.7 billion. Net profit clocked in at €1.08 billion. The company credited strong demand across core brick sets and licensed themes, especially in North America and Europe. For the full breakdown, dive into LEGO’s 2018 Annual Report.
How much does Lego make a day?
LEGO produces about 125 million bricks per day, based on an annual output of approximately 45.6 billion bricks in 2025.
That’s roughly 5.2 million bricks an hour, or about 87,000 every minute. LEGO’s got factories in Denmark, Hungary, Mexico, and China cranking these out. Most end up in licensed sets or original themes. Curious about how they do it? Peek at the LEGO Group Profile.
Why are LEGOs so expensive?
LEGOs are expensive because of top-tier materials, ultra-precise manufacturing, and worldwide distribution, which drive per-brick costs between $0.05 and $0.20.
They use ABS plastic that’s molded to insane tolerances and put through rigorous safety checks. Every brick has to snap together perfectly—something LEGO’s nailed for over six decades. They also sink cash into R&D, sustainability (hello, plant-based bricks), and licensed content like Marvel or Disney. Sure, cheaper knockoffs exist, but none match LEGO’s consistency or resale value. For the full material story, visit LEGO Sustainability.
Did LEGO lose its patent?
Yes, LEGO’s original brick design patent expired in 2011, and competitors can now legally make compatible bricks, though LEGO still protects its logo and unique design elements with trademarks.
LEGO tried to trademark the brick shape globally, but courts said generic interlocking bricks couldn’t be monopolized. That opened the door for rivals like Mega Bloks, though LEGO still dominates thanks to trust and quality. For the legal lowdown, check the USPTO Trademark Database.
How much money does LEGO make a year 2020?
LEGO’s revenue in 2020 was DKK 43.7 billion (about $6.7 billion USD), with operating profit of DKK 12.9 billion ($1.97 billion USD).
That’s a 13% revenue jump and a 19% operating profit boost over 2019. The pandemic sent people scrambling for home entertainment and building toys. LEGO also rolled out digital options like LEGO Life and AR apps. Want the full picture? The 2020 Annual Report has you covered.
What is the most expensive LEGO set in the world?
The most expensive LEGO set is the Titanic #10294, retailing at $699.99, as of 2026.
This 9,090-piece beast dropped in 2021 and holds the title for largest and most complex LEGO set ever. Other wallet-busters include the Colosseum (#10276, $549.99) and Star Wars UCS Imperial Star Destroyer (#75252, $699.99). For a complete list of premium sets, hit up the LEGO Shop.
How many Lego sets are sold every second?
Retailers sell about 7 LEGO sets every second globally, based on 2025 retail data.
That’s over 220 million sets a year. LEGO’s appeal spans every age group, from simple brick boxes to advanced Technic and Architecture models. To track sales trends, try Statista or LEGO’s investor relations page.
Why are Legos called Legos?
“LEGO” comes from the Danish phrase “leg godt,” meaning “play well”, chosen by founder Ole Kirk Kristiansen in 1932.
The name nails the brand’s mission: high-quality, creative play. Over time, “LEGO” became a global trademark, though people often use it generically (like “Kleenex” for tissues). The company even leans into the Latin roots—“I put together”—in its branding. For the whole backstory, see LEGO History.
How many LEGO bricks are there in the world 2020?
As of 2020, there were over 400 billion LEGO bricks in circulation, according to the LEGO Group.
Stack them all end-to-end, and you’d circle Earth 96 times—that’s 2.4 million miles. LEGO estimates every person on the planet owns about 62 bricks. To keep up, the company churns out roughly 36 billion new bricks annually. For production and distribution details, see LEGO Facts & History.
Are LEGOs dying?
No—LEGO remains the world’s most profitable toy company, with revenue exceeding $8 billion in 2025.
Sure, 2017 was rocky thanks to overproduction, but LEGO bounced back hard. Digital integration, sustainability pushes, and die-hard fan engagement saved the day. They’re still innovating with robotics (LEGO Mindstorms) and education (LEGO Education). For the freshest stats, check the LEGO Newsroom.
What is the rarest Lego set ever?
The rarest LEGO set is the 1979 Space Command Centre (set #926-1), valued at over $12,000 in mint condition.
This 560-piece relic is a collector’s holy grail thanks to its age, original packaging, and scarcity. Another prize? The “Mr. Gold” minifigure from 2013, which can fetch up to $4,700. For current collector pricing, try Bricklink or eBay sold listings.
Are Legos worth it?
Yes—used LEGO sets typically hold 50% to 75% of their retail value if kept in good shape, with rare sets gaining serious value over time.
For instance, a retired $200 set might sell for $100–$150 used. Rarity, completeness, and demand drive prices even higher. Before buying or selling, always double-check condition and completeness. Need a price check? Try Brickowl or eBay.
