How Much Travel Is Booked Over The Internet?

by | Last updated on January 24, 2024

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What Percentage of Travel Bookings Is Made Online? Of the 148 million online travel bookings in 2018,

82%

occurred without any human interaction, via a mobile app or website. The current growth rate of the online travel sales market is 15.4%, and online hotel bookings are growing at 10.3%.

How much travel in the US is booked online?


148.3 million

travel bookings are made by people online every year. By 2020 sales will hit $817 billion a year.

What percentage of hotels are booked online?

Last year, direct bookings accounted for around

49%

of U.S. hotel and lodging online gross bookings, versus OTAs at 51%. By 2022, Phocuswright predicts, direct bookings are on track to grow to a 50% share.

What percentage of people book travel on mobile?

Travelers increasingly book on smartphones.

Thirty-one percent

of leisure travelers say they’ve booked travel on a smartphone,

2

while 53% of business travelers say the same.

Do people prefer booking online?


Nearly 70% of respondents say that they’d choose to book online if a variety of booking options were available

, compared to only 22% who would choose to book by phone. Yet, 33% of respondents are still booking appointments by phone.

How big is the online travel market?

The online travel agency market

As of 2020, 65 percent of revenue in the global travel and tourism market came from online sales channels. In that year, the online travel agent market size worldwide was approximately

432 billion U.S. dollars

and it was forecast to reach over 833 billion U.S. dollars by 2025.

How big is the OTA market?

The OTA market in North America

The United States is the largest travel market in the world, accounting for

$2.1 trillion in 2019

. In the same year, the number of international tourist arrivals to the U.S. reached nearly 80 million after being on the increase for more than a decade.

How many online travel agencies are there?

Currently, there are

over 400

OTAs, including all Global OTA’s, Meta-search Websites, OTA for hostels, vacation homes and properties, group bookings, business travel websites and many more. At first, online travel agencies was popular for air travel, but later it was accepted by other booking sites.

How many bookings does booking com have?

The Booking.com website and mobile apps are available in 43 languages, offer

over 28 million

total reported listings, including more than 5.7 million listings of homes, apartments and other unique places to stay, and covers more than 148,000 destinations in 228 countries and territories worldwide.

Is Airbnb an OTA?

Vacation rental managers would utilize OTAs that specialize in renting temporary housing to travelers.

Some well-known OTAs in this category include Airbnb, Booking.com, TripAdvisor Rentals, HomeAway, Vrba, Expedia and FlipKey

.

What percentage of hotel bookings are made through OTAs?

As a result, the percentage of U.S. online hotel bookings through hotel websites rose 1 percentage point last year to 49%, while OTA share fell to

51%

, according to travel-industry research firm Phocuswright.

How many people travel a year?

While it’s hard to measure just how many people travelled in 2019, a rough estimate would be about

1.46 billion

, which means that every fifth person in the world travelled in 2019. The most popular destination for travelling in 2019 was Tokyo, Japan.

How many people use travel apps in the US?

The research by Nielsen on US customers showed a reach of

137 million

people for travel apps on phones or tablets each month.

Where do people book vacations?

  • Expedia.
  • Expedia’s sister sites: Travelocity, Orbitz, and CheapTickets.
  • Priceline.
  • CheapCaribbean.com.
  • Kayak.
  • Funjet Vacations.

What are the disadvantages of online reservation?

  • You need Internet access. …
  • You need to be ready for an influx of new customers. …
  • Not all online booking systems are created equal. …
  • Avoid booking systems that don’t bring you new quality customers.

Why do some travelers still prefer to buy through travel agents?


Travel agencies will be able to provide you with a superior amount of access to all the information you need to have for any flight or trip

. With their powerful online tools, you will be able to look up and determine a variety of factors that may affect your trip simply at the touch of a button.

Why is online travel popular?

While many traditional travel agents don’t even have a website, online travel services have a great presence on the Internet, because

it is where people find them and decide whether to place trust in them or not

. It’s more than easy to see what former guests say about an online travel business.

How much is the travel industry worth 2022?

Revenue in the Travel & Tourism market is projected to reach

US$637.70bn

in 2022. Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 10.47%, resulting in a projected market volume of US$949.60bn by 2026.

Who is Expedia owned by?

Expedia.com logo Type of business Subsidiary Type of site Travel agency Metasearch engine Available in English Owner

Expedia Group

What is travel ecommerce?

Internet users are enabled by these travel ecommerce site to prepare their very own itineraries with the help of online tools, price comparison websites or portals that allow reviews, which frequently provide visitors with the option for directly booking accommodation at the desired locations.

Who is the biggest online travel agency?

With a market cap of approximately 104.25 billion U.S. dollars,

Airbnb

ranked first among the leading online travel companies worldwide as of December 2021. Competitors Booking.com, Expedia, and Trip.com followed on the list. Second-ranked Booking.com’s market cap amounted to roughly 98.52 billion U.S. dollars.

How many OTAs are there?

Employment (1) Employment RSE (3) Mean annual wage (2)
42,750

2.2 % $ 63,420

How does OTA make money?

OTAs make money by

converting those click-throughs into purchases of flights, hotel rooms, rail tickets, or rental cars

. OTA profitability depends on keeping the cost-per-click lower than the revenue on a customer transaction, multiplied by the rate at which the OTA is able to convert visitors into purchasers.

Why is Booking Holdings better than Expedia?

Booking Holdings is likely to weather the imminent economic slowdown better than Expedia because of its

strong market presence and performance marketing advantage

. In addition, it also generates more direct traffic and is less dependent on Google as compared to Expedia.

Is Hotels com an OTA?


If you’ve ever used Expedia, Orbitz, Travelocity, Hotels.com, or Hotwire, for example, you’ve used an “OTA

(Fun fact: All five of those are owned by the same company.)” Bank websites that let you use your credit card rewards points to book travel (like Chase’s UltimateRewards.com or Citi’s ThankYou.com) are also OTAs.

Which is best travel company?

  1. Cox and Kings.
  2. Thomas Cook. Thomas Cook has one amazing option that not too many travel companies do justice to fully, foreign exchange. …
  3. SOTC. …
  4. Kesari Tours. …
  5. Club Mahindra Holidays. …
  6. Expedia. …
  7. Yatra. …
  8. Goibibo.
Timothy Chehowski
Author
Timothy Chehowski
Timothy Chehowski is a travel writer and photographer with over 10 years of experience exploring the world. He has visited over 50 countries and has a passion for discovering off-the-beaten-path destinations and hidden gems. Juan's writing and photography have been featured in various travel publications.