Is A Form Of Observational Research That Involves Sending Trained Observers To Watch And Interact?

Ethnographic research

involves sending trained observers to watch and interact with consumers in their natural environment.

Is a form of observational research that involves sending trained?

Ethnographic research

: a form of observational research that involves sending trained observers to watch and interact with consumers in their “natural habitat”

Which term describes the systematic collection and analysis of data?

empirical

. this approach involves gathering evidence to answer questions thru systematic collection and analysis of data. descriptive. type of research that describes social reality and provides facts about the social world. independent variable.

Are the collection of consumer and market information obtained from data sources within the company network?

Internal databases

are electronic collections of consumer and market information obtained from data sources within the company’s network. Marketing managers can readily access and work with information in the database to identify marketing opportunities and problems, plan programs, and evaluate performance.

Is people and processes dedicated to assessing information needs developing the needed information and helping decision makers to use the information to generate and validate actionable customer and market insights?

Marketing information system (MIS):

Consists of people and procedures for assessing information needs, developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights.

What is systematic collection?

adj. 1 characterized

by the use of order and planning

; methodical.

Why is it important for a company to collect both primary and secondary data when conducting marketing research?

Why is it important for a company to collect both primary and secondary data when conducting marketing​ research? …

Use customer data in such a way to convince customers to buy products.

What is the correct sequence of the four steps of the marketing research process?

The market research process involves four steps:

defining the problem and research objectives, developing the plan, implementing the plan, and interpreting and reporting the findings

.

What are the three general sources from which marketers can obtain information?

There are three primary types of marketing information marketers use to gain insights that will contribute to wise marketing choices:

internal data, competitive intelligence, and marketing research

.

Which of the following is an advantage of using internal database?

Data always remains current in internal databases. Highly sophisticated equipment and techniques are not required for maintaining internal databases. Internal databases

can be accessed more quickly and cheaply than other information sources

.

Which of the following is a disadvantage of using information from internal databases group of answer choices?

Internal databases can be accessed more quickly and cheaply than other information sources. Which of the following is a disadvantage of using information from internal databases?

Internal information may be incomplete or in the wrong form for making marketing decisions

.

Is used to test hypotheses about cause and effect relationships?

The objective of causal research

is to test hypotheses about cause-and-effect relationships. For instance, if the objective of your research is to determine what variable (cause) is causing a certain behavior (effect), casual research is needed.

What are the four steps in the data collection process?

1. Step 1: Identify issues and/or opportunities for collecting data. …
2. Step 2: Select issue(s) and/or opportunity(ies) and set goals. …
3. Step 3: Plan an approach and methods. …
4. Step 4: Collect data. …
5. Step 5: Analyze and interpret data. …
6. Step 6: Act on results.

What are the steps in gathering data?

1. Step 1: Identify issues and/or opportunities for collecting data. …
2. Step 2: Select issue(s) and/or opportunity(ies) and set goals. …
3. Step 3: Plan an approach and methods. …
4. Step 4: Collect data. …
5. Step 5: Analyze and interpret data. …
6. Step 6: Act on results.

What are the 5 data collection techniques?

• Interviews.
• Questionnaires and surveys.
• Observations.
• Documents and records.
• Focus groups.
• Oral histories.