Term:
Flighted Media Schedule
Definition: a media scheduling strategy in which ads are run heavily every other month or every two weeks to achieve a greater impact with an increased frequency and reach at those times.
Which media schedule uses a strategy that runs advertising only during times of the year when the product is most likely to be used?
| A B | Seasonal Media Schedule a media scheduling strategy that runs advertising only during times of the year when the product is most likely to be used (School Supplies) |
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Which of the following refers to a media scheduling strategy in which?
Continuous media schedule
. a media scheduling strategy in which advertising is run steadily throughout the advertising period; used for products in the later stages of the product life cycle.
What is media scheduling advertising?
Media Scheduling refers to
the pattern of timing of an advertising which is represented as plots on a flowchart on a yearly basis
. The plots in the flowchart indicate the pattern of periods that matches with favorable selling periods.
Which type of media schedule runs ads steadily throughout the advertising period?
Continuous advertising
runs ads steadily at a given level indefinitely. This schedule works well products and services that are consumed on a steady basis throughout the year, and the purpose of advertising is to nudge consumers, remind them and keep a brand or product top-of-mind.
What are flighting strategies?
What Is Flighting? Flighting is
an advertising scheduling strategy that alternates between running a normal schedule of advertising and a complete cessation of all runs
. Flighting refers to the period when advertising is being run, while the cessation period is known as a hiatus.
What are the three methods of promotional scheduling?
- Continuity – Advertise throughout the year and evenly throughout the year.
- Flighting – Advertise only during some months of the year.
What are 4 factors that affect the timing scheduling of advertising?
- Buyer Turnover: ADVERTISEMENTS: …
- Purchase Frequency: It shows the number of times during the specific period that the average buyer buys the product. …
- Forgetting Rate: It shows the rate at which the buyer forgets the brand. …
- Financial Condition of Company: …
- Level of Competition:
What is media buying in advertising?
A media buy is
the purchase of advertising from a media company
such as a television station, newspaper, magazine, blog or website. It also entails the negotiation for price and placement of ads, as well as research into the best new venues for ad placement.
Why is media scheduling important?
It
allows you to reach your target audience at the times they're online
, even if that time is inconvenient for you. If you get sick, or are unable to post at a specific time each day scheduling allows you to have an active social media account.
What is a continuous advertising schedule?
Continuous. A continuous media schedule
runs steadily with little variation
. Advertising during this time can be heavy or light (maybe a commercial runs on TV once a week, or on the radio 3 times a day), but the point is that the schedule remains constant throughout the period of a campaign or all year long.
What are the effectiveness of media scheduling?
Creating an effective Media plan requires a clear understanding of the business goal as well as access to deep client insights. A successful Media plan can
change brand perceptions
, illicit an emotional response, move people to interact with your ads and engage on social media, and ultimately drive sales.
What is a pulsing advertising schedule?
Pulsing
combines flighting and continuous scheduling by using a low advertising level all year round and heavy advertising during peak selling periods
. Product categories that are sold year round but experience a surge in sales at intermittent periods are good candidates for pulsing.
What is zipping barrier for advertising?
The
act of fast forwarding through commercials
while watching a previously taped show on a VCR. Advertisers are concerned about the effect of zipping on advertising effectiveness, but any effect is not yet known.
What is burst strategy?
A burst campaign is
a mobile marketing strategy where ad spend is concentrated to a short period of time in an attempt to acquire as many users as possible
.
What is a seasonal strategy?
Seasonal investing strategy
guides an investor to bet on stocks and sectors based on its historical performance during the same period
. These strategies are back-tested for 10-20 years in order to confirm a view on the performance and identify a similar recurring trend.
