Innocent ensures its ingredients are sourced from suppliers who ensure minimum standards for workers and work to improve their environmental credentials such as those approved by the Rainforest Alliance, and aim to continue sourcing products from a wide range of suppliers worldwide.
Why innocent smoothies are bad for you?
Squeaky-clean smoothie brand Innocent is
dead
clever at its marketing, with little knitted hats and squeezing 2 of your 5-a-day into 250ml. But fruit is nature’s dessert for a reason: the sugar content. Their 250ml Energise super smoothie is full of good stuff, but also contains 226 kcal and a whopping 40g of sugar.
Where does innocent get its fruit from?
Our fruit comes from all over the world and
from thousands of different farms of all types and sizes – large plantations, co-operative groups, tiny family farms and even from the Amazon rainforest
. This means that there is definitely no one size fits all approach to buying responsibly.
Where are innocent smoothies made?
The juice maker is the launching agri/food company at the new
Rotterdam Food Hub
.
UK
-based Innocent Drinks, a subsidiary of Coca-Cola, will build its own CO2-neutral factory in the Port of Rotterdam, starting in Q4 2019.
Are Innocent smoothies environmentally friendly?
Innocent boasts several green initiatives, from selling all its smoothies in
recycled plastic bottles
to using Rainforest Alliance-certified bananas. It also has its own charitable foundation, which funds projects “building sustainable futures for the world’s poorest people.”
How ethical is innocent?
Innocent ensures
its ingredients
are sourced from suppliers who ensure minimum standards for workers and work to improve their environmental credentials such as those approved by the Rainforest Alliance, and aim to continue sourcing products from a wide range of suppliers worldwide.
Are innocents sustainable?
The report details progress against key sustainability ambitions for innocent. In November 2019, the company made a commitment to be carbon neutral by
2030
, with an intermittent ambition to reduced 10,000 tonnes of CO2e from the business by 2023 by reducing plastic use by 2,500 tonnes.
Is having a smoothie everyday bad?
According to new national recommendations,
smoothies can count as no more than one of your 5-a-day
– even if you’ve put 5 different fruit and veg in them. And if you have a glass of juice on the same day, you can’t count them both.
Is Innocent smoothie full of sugar?
Most of the smoothies from Innocent and Naked have more sugar than do cola drinks, hence the many headlines proclaiming that news recently. Most Innocent and Naked smoothies have
exactly 11g per 100ml
, whereas Coco-Cola has 10.6g.
Is smoothie better than whole fruit?
Unlike juices,
smoothies retain the whole fruit
, including the fibre, but don’t forget they are a source of ‘free’ sugars, which should make up no more than 5% of our energy (calorie) intake. Another thing to consider is that because we drink smoothies rather than eat them, we do tend to consume them rather quickly.
Does Coke own Innocent?
You might already know that
innocent is owned by Coca Cola
. We first started working with them in 2009, when they bought a 20% share in our business. Over the years, as we got to know them and they got to know us, Coke bought more shares, until 2013, when they took full ownership.
How much did coke pay for Innocent?
In 2009 Coca-Cola bought an 18% stake in Innocent for £30 million and then in the following year increased its shareholding to 58% for a reported
£65 million
.
Why is Innocent called Innocent?
One of the challenges was
finding a suitable name that captured the natural, healthy spirit of the brand
. This alone took nine months, as they came up with all sorts of names – including Fast Tractor, Hungry Aphid, Nude and Naked, before they finally decided on the name Innocent.
Are Innocent Smoothies one of your 5 a day?
You
only need one 150ml glass of an innocent juice or
smoothie to hit one of your 5-a-day. For the other four, try any fruit or veg that’s fresh, frozen, dried or canned. Nature has kindly given us a whole rainbow of fruit and vegetables, so it’s only polite to try as many of them as you can.
Why did Coca-Cola Buy Innocent smoothies?
Coca-Cola is taking full control of Innocent smoothies in a deal that will make millions of pounds for the company’s founders. … “Our aim was to
make Innocent a global brand
and take its ethical values to the world’s consumers. We decided that we would be able to do a better job of that with Coke.”
Why are innocent smoothies so successful?
It was smoothie brand Innocent’s first big breakthrough, and the
three founders realised they had to do whatever it took to make it a success
. … “We had to make sure the smoothies sold,” says Richard. “And the only way we could guarantee that was to go into the stores and buy our own products. So that is what we did.
