Opportunity To See or OTS is a measure in advertising media which denotes number of times the viewer is most likely to see the advertisement. It is
basically frequency of media exposure
. It is used in media planning or advertising media selection to answer the question- how many times.
What does OTS mean in TV?
Opportunity to see
(OTS) is a term which refers to an advertising campaign and the number of exposures or opportunities which a particular audience has to see a specific advert.
How do you measure OTS?
How do we calculate OTS? OTS is
calculated by dividing your TVRs by your reach
: At 300 TVRs we have about 70% reach. That means the average OTS is 300 / 70 = 4.2.
What is a OTS?
The term OTS is an abbreviation used in gaming with the meaning “
Over The Shoulder
.” In OTS games, each player can see the game space from “Over The Shoulder” of their own character. OTS is often considered a subset of 3PS (Third-Person Shooter) games.
Is OTS the same as frequency?
In online advertising,
frequency is essentially the same as OTS as a metric
. The difference is that that OTS is an estimated average whereas frequency is based on live data. … OTS is a traditional marketing metric meaning the ratio between the number of times an ad was seen, and the number of people who saw an ad.
What is average frequency?
Average frequency reports
the average number of times a person is exposed to an advertising schedule
. It is a basic measure of schedule intensity. Average refers to an observation, taken from survey and is calculated by dividing an advertising schedule’s gross impressions by its unduplicated reach.
Are calculated by multiplying frequency by Reach?
Reach and frequency of exposure are also two of the most important statistics used in advertising management. When reach is multiplied by average frequency a composite measure called gross rating points (GRPs) is obtained. Reach can be calculated indirectly as:
reach = GRPs / average frequency
.
What does OTS mean in PR?
Options currently available include
reach, opportunities to see
(OTS) and frequency, alongside the somewhat mysterious catch-all phrase ‘PR value’. Reach refers to the number of people exposed to coverage. OTS is similar to reach but counts multiple articles from a single publication.
How is OTS in PR measured?
The OPS can be calculated as follows: The net reach is the number of persons reached once. The gross reach is the number of persons reached regardless of the number of times the ad has been shown. The OTS value is
obtained by dividing the gross reach by the net reach
.
How do I know what frequency my TV is?
Frequency is the average number of times the advertisement will be presented to the Reached Population. One way to calculate frequency is
to divide the number of Impressions by the Reach
. Another way is to divide GRPs by Reach Percentage.
What does OTS alert mean?
But
what’s over the shoulder
exactly? Practically speaking, what “OTS” means is that there will be something inserted into the frame over your shoulder. If you’re having trouble imagining that, just look to TV news. When you’re watching a news anchor reading the news, over that anchor’s shoulder will often be a visual.
What does OTS mean in editing?
An
over the shoulder shot
, often referred to as a third-person shot or an OTS, is a shot where the camera is facing one character from a position that is just behind another character. In other words, an off-screen actor’s shoulder is in the foreground while there is complete coverage of the on-screen actor.
What does OTS mean in journalism?
Over the Shoulder Graphic
or OTS or OC Box – A graphic that appears over the anchor’s shoulder. Package (sometimes Wrap) – A pre-recorded, pre-produced news story, usually by a reporter, with track, sound, B-roll, and possibly a stand-up.
What is OTS amount?
The
One-time Settlement
(OTS) tool is used by lenders to recover dues from individuals with a default payment history. The lender agrees for a one-time settlement amount which will be lower than the total amount due. As a borrower, you need to repay the agreed amount at once within the time you are given to do so.
What are OTS benefits?
Reported benefits from OTS include
faster startup, improved operations, reduced upsets, and reduced operator errors
. Skilled operators are essential for safe plant operation, maximum process performance, reduced environmental impact, and reduction of accidental losses in the complex chemical processes.
What does OTS mean for food?
OTS (adj) –
On the side
.
