environmental sustainability
. Companies are developing strategies and practices that support environmental sustainability. is perhaps the most dramatic force now shaping our destiny.
Is the institutions and other forces that affect a society’s basic values?
Cultural:
The cultural environment
includes institutions and other forces that affect society’s basic values, perceptions, preferences and behaviors.
Which of the following is most likely true about companies that take a proactive stance toward the marketing environment?
Which of the following is most likely true about companies that take a proactive stance toward the marketing environment?
They develop strategies to change the marketing environment.
What advice would you give a firm about how do you respond to the changing marketing environment?
9. What advice would you give a firm about how to respond to the changing marketing environment? A.
Do not do anything until competitors respond
.
What is the most dramatic force shaping our destiny?
environmental sustainability
. Companies are developing strategies and practices that support environmental sustainability. is perhaps the most dramatic force now shaping our destiny.
Are the 75 million or more children of the baby boomers born between 1981 and 1997?
75 is the approximate number, in millions, of
millennials
that the United States will have this year. The total of millennials — those born from 1981 to 1997 — will reach 75.3 million, overtaking baby boomers (1946 to 1964) as the United States’ largest living generation.
What is the most important consumer buying unit in the United States?
The most important consumer buying unit in the United States (one that has been researched extensively) is the:
family
.
Which of the following generations is the most educated to date?
Unemployment. While most young adults today lack a college degree,
millennials
are still the most educated generation to date, with 34 percent having at least a bachelor’s degree.
Which environment consists of factors that affect consumer purchasing power and spending patterns?
- Subsistence economies consume most of their own agriculture and industrial output.
- Industrial economies are richer markets.
What is the larger societal forces that affect the whole microenvironment?
Macroenvironment
consists of the larger societal forces that affect the microenvironment—demographic, economic, natural, technological, political, and cultural forces.
Which of the following is a psychographic characteristic of consumer?
Psychographic characteristics of consumers include
interests, activities, opinions, values and attitudes
. … A company may better understand consumer opinions and attitudes after conducting a focus group, and can use that information to tailor advertising or marketing campaigns.
How companies can take a proactive stance toward the marketing environment?
Proactive stance towards the marketing environment pertains to operate with a plan in advance and initiate action to handle events , instead of just responding to events (Kotler, 2008). A company can take a proactive stance
by making its business more responsible
.
What is the single most important demographic trend in the US today?
The changing age structure of the U.S. population
is the single most important demographic trend.
How do you respond to change?
- Be non-active. …
- Be reactive. …
- Be proactive and positive. …
- Acknowledge that change is part of life. …
- Accept your emotions. …
- Reframe the situation to see the positive. …
- Action is required because decisions, not conditions, determine your path.
What are changes in market conditions?
Market conditions tend to affect all businesses in an industry, although their ability to take advantage or, or respond to changes in market conditions will vary. … Two key indicators of market conditions are:
Economic Growth (GDP) Market Demand
.
Why is it important to adapt to market change?
Adapting to market changes means
keeping the people you serve top of mind
. Doing so will help you to create more meaningful products and services. … As they change, your product, services and business should too. An agile project management style allows you to adjust along the way.
