Persuasion
is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces.
What is an example of cognitive dissonance?
Cognitive dissonance causes feelings of unease and tension, and people attempt to relieve this discomfort in different ways. Examples include
“explaining things away” or rejecting new information that conflicts with their existing beliefs
.
What is an example of peripheral route persuasion?
The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. For example,
a listener may decide to agree with a message
because the source appears to be an expert, or is attractive.
What is persuasion theory?
Persuasion Theory is
a mass communication theory that deals with messages aimed at subtly changing the attitudes of receivers
.
What is the process of changing attitudes?
There are three bases for attitude change:
compliance, identification, and internalization
. These three processes represent the different levels of attitude change.
Can attitude change?
Attitudes are important because they can guide thought, behavior, and feelings.
Attitude change occurs anytime an attitude is modified
. Thus, change occurs when a person goes from being positive to negative, from slightly positive to very positive, or from having no attitude to having one.
What are the 4 types of behavior?
A study on human behavior has revealed that 90% of the population can be classified into four basic personality types:
Optimistic, Pessimistic, Trusting and Envious
.
How do you identify cognitive dissonance?
- Sign#1: Squeamishness (Feeling Uncomfortable)
- Sign#2: Avoidance (specifically- Avoiding Conflict)
- Sign#3: Ignoring the Facts (Do As I Say, Not As I Do)
- Sign#4: Talking Yourself Off the Ledge (Rationalization)
- Sign#5: Deer Eyes (Fear of Missing Out)
- Sign#6: Homer D’oh Syndrome (Shame)
- Sign#7: I’ve Messed Up (Guilt)
What is cognitive dissonance and when does it happen?
Cognitive dissonance occurs
when a person believes in two contradictory things at the same time
. Within investing and in other areas, failing to resolve it can lead to irrational decision-making.
What is cognitive dissonance in relationships?
Cognitive dissonance in relationships is
when our attitudes or beliefs regarding the relationship and our partner differ from our behaviors
. … The psychological discomfort we feel when we experience cognitive dissonance can spur us to make informed decisions . . if we’re open to them.
What is an example of peripheral route?
Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. For example, having a popular
athlete advertise athletic shoes
is a common method used to encourage young adults to purchase the shoes.
What are the two routes of persuasion?
This proposes two major routes to persuasion:
the Central Route and the Peripheral Route
.
What is a good example of central route persuasion?
Examples of Central Route Persuasion
While watching television,
a person who is interested in cars sees a car advertisement
. Though the person has a car, the person gets influenced by the features shown of a new model of car.
What are the 3 types of persuasion?
Aristotle determined that persuasion comprises a combination of three appeals:
logos, pathos, and ethos
. Anyone seeking to persuade an audience should craft his/her message with facts (logos), tapping an argument’s emotional aspect (pathos), and presenting his/her apparent moral standing (ethos).
What are the four methods of persuasion?
The Four Modes of Persuasion:
Ethos, Pathos, Logos, & Kairos
.
Where is persuasion used?
In the workplace, persuasion is used
to sell products, recruit team members and increase productivity
. An employee with strong persuasion skills can influence others to perform well and succeed. A persuasive employee is also able to expedite and facilitate group decision-making.
