How Do You Market To The Bottom Of The Pyramid?

How Do You Market To The Bottom Of The Pyramid? Marketing often focuses on targeting and serving wealthy consumers—those consumers who buy cars, luxury goods, and vacations. … This consumer group, known as the Base of the Pyramid (Bottom of the Pyramid or BoP), is comprised of the people who occupy the lowest rungs of

What Is The Bottom Of The Pyramid Opportunities?

What Is The Bottom Of The Pyramid Opportunities? More broadly, BOP refers to a market-based model of economic development that promises to simultaneously alleviate widespread poverty while providing growth and profits for multinational corporations (MNCs). … What is the bottom of the pyramid opportunities explain economic potential of it? As the term suggests, the “bottom