Which Is The Last Adopter Category Of New Products? Laggards. Laggards are last to arrive at the adoption party and their arrival is typically a sign that a product is entering decline. Laggards value traditional methods of doing things and highly averse to change and risk. What are the 5 categories of adopters? Innovators. Early
Which Adopter Group Is More Likely To Buy A New Product Only After A Majority Have Tried It? Late majority are skeptical. They adopt an innovation only after a majority of people have tried it. This group comprises another 34% of the total market. This group sees even more risk in new products than do
Which Adopter Has The Greatest Degree Of Opinion Leadership? People in the early adopter category seem to have the greatest degree of opinion leadership in most social systems. They provide advice and information sought by other adopters about an innovation. Which adopter has the greatest degree of opinion in the innovation adoption lifecycle? Rogers identified