Are Targeted Ads Ethical?

Are Targeted Ads Ethical? Advertisers have been able to use platforms such as Facebook to send targeted ads that exclude many underrepresented groups of people. These targeted ads are clear examples of discrimination based on characteristics such as gender or race and are unethical. Is Targeted marketing ethical? Target marketing strategies that are considered unethical

How Does Advertising Affect Consumers?

How Does Advertising Affect Consumers? Advertising promote social messages and life style through illustrating the position of ideal consumer and stimulate social action toward purchase of that product. Advertising spending also creates positive impression about a brand in the minds of the consumers. Does advertising affect consumption? The impact of advertising on consumption is negligible,