advertising inventory

What Is Programmatic Inventory?

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What Is Programmatic Inventory? What is inventory in programmatic? Inventory in programmatic refers to the ad inventory a publisher makes available programmatically on the open market. Advertisers bid on the inventory with the end goal of displaying their ads on publisher websites. What are the 4 types of programmatic inventory? There are several different ways

What Is A PMP Programmatic?

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What Is A PMP Programmatic? PMP is a programmatic marketing term that stands for Private Marketplace. Private Marketplace is a private advertising auction, as opposed to public marketplaces. Advertisers can only access the private marketplace with an invitation, and it’s a real-time bidding environment. What are the 4 types of programmatic inventory? There are several