When Did The Athleisure Trend Start?

When Did The Athleisure Trend Start? Over the years, athleisure moved from sportswear, which was clothing designed for a specific sport, to the one-size-fits-all approach to athletic apparel that defines athleisure clothing today. The athleisure trend really found its footing in the early 2000s, shortly after Lululemon was founded in 1997. What started the athleisure