behavioral marketing

Why Is Behavioral Tracking Important?

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Why Is Behavioral Tracking Important? Behavioral targeting makes advertising more relevant, a consumer benefit. Targeting doesn’t make advertising more relevant – it makes a small percentage of the ads people see more relevant. In order to really increase relevance of advertising via targeting, the number of advertisers would need to vastly increase. What is the

What Is Behavioral Segmentation In Marketing?

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What Is Behavioral Segmentation In Marketing? Behavioral segmentation in marketing is a method of grouping customers by their behavior patterns. Marketers can segment by customers’ interactions with their brand, such as their purchase history and website interactions. What is meant by behavioral segmentation in marketing? Behavioral segmentation is about understanding customers not just by who