brand attitudes

What Technique Uses A Famous Celebrity Or Person Promote A Product?

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What Technique Uses A Famous Celebrity Or Person Promote A Product? Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity’s fame or social status to promote a product, brand or service, or to raise awareness about an issue. When a celebrity endorses a product what kind

How Do Marketers Use Social Media To Influence Consumers?

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How Do Marketers Use Social Media To Influence Consumers? Social media can build brand attitudes that affect buying behavior. The good image of brand or product can lead the consumer to make decision on their purchases. … Another study shows that social media allows consumers and Page 6 prospective consumers to communicate directly to a