brand values

Why Can A Store Brand Offer Decent Quality For Lower Prices?

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Why Can A Store Brand Offer Decent Quality For Lower Prices? Store brands can offer decent quality for lower prices because they can advertise cheaply in newspaper and radio ads, and because they can easily promote the brand in-store. Retailers and store brands fight over prices. Premium brands have begun to offer their own second

Which Of The Following Is The Characteristics Of Personality Of A Brand?

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Which Of The Following Is The Characteristics Of Personality Of A Brand? There are five main types of brand personalities with common traits. They are excitement, sincerity, ruggedness, competence, and sophistication. Customers are more likely to purchase a brand if its personality is similar to their own. What are brand characteristics? Brand characteristics are attributes