Is A Comparative Scaling Technique In Which Respondents Are Presented With Three Or More Objects And Asked To Order Them According To Some Criterion?
Is A Comparative Scaling Technique In Which Respondents Are Presented With Three Or More Objects And Asked To Order Them According To Some Criterion? Paired comparison scaling is useful when the number of brands under consideration is limited to no more than seven. A comparative scaling technique in which respondents are presented with several objects