Which Pricing Strategy Is Most Commonly Used In The Introductory Stage Of The Product Life Cycle Particularly In High Tech Industries?
Which Pricing Strategy Is Most Commonly Used In The Introductory Stage Of The Product Life Cycle Particularly In High Tech Industries? Two general strategies are most common: penetration and skimming. Penetration pricing in the introductory stage of a new product’s life cycle involves accepting a lower profit margin and pricing relatively low. Such a strategy