Which Term Refers To Things That Influence Consumers That Are Independent Of Enduring Consumer Brand Or Product Characteristics?
Which Term Refers To Things That Influence Consumers That Are Independent Of Enduring Consumer Brand Or Product Characteristics? Situational influences are things that influence consumers that are independent of enduring consumer, brand, or product characteristics. Situational influences change the desirability of consuming things but don’t change the value of these things. Which of the following