When A Consumer Faces A Situation Involving Conflicting Expectations Based On Cultural Expectation It Is Called?
When A Consumer Faces A Situation Involving Conflicting Expectations Based On Cultural Expectation It Is Called? When a consumer faces a situation involving conflicting expectations based on cultural expectations, he or she is experiencing role conflict. 8. Divergence refers to the phenomenon in which consumers choose membership in microcultures in an effort to stand out