How Would You Promote India As A Tourism Destination In The International Market?
How Would You Promote India As A Tourism Destination In The International Market? Seven specific steps are recommended for increasing tourism to India: (1) improving the image, (2) identifying target markets; (3) strategically locating tourist offices; (4) developing promotional themes; (5) correcting attitudinal problems; (6) improving product strategy; and (7) promoting India as a convention