What Are Some Examples Of Reference Groups?

What Are Some Examples Of Reference Groups? Examples of your normative reference groups include your parents, siblings, teachers, peers, associates and friends. A comparative reference group is a group of individuals whom you compare yourself against and may strive to be like. Examples include celebrities and heroes. What are the three types of reference groups?

What Is A Dissociative Group?

What Is A Dissociative Group? groups with whom an individual does not wish to be associated; groups whose use of a product will deter other buyers. What is a dissociative group in consumer Behaviour? Dissociative group – This group is characterized by attitudes, values, or behaviors inconsistent with those held by an individual. The individual