What Does No Doritos Mean?

What Does No Doritos Mean? votes. The Frito-Lay vice president said that “Doritos” means “little bits of gold” in Spanish, but that is not quite right. The diminutive of “dorado” (golden) is “doradito” and the diminutive of “oro” (gold) is “orito”. In the first case Dorito is missing “ad” and in the second case it